Marketing and Communications Officer

• Location: Darra, Brisbane QLD
• Hours: Full time

Welcome to The Wellbeing Food Company

The Wellbeing Food Co partners with childcare providers across Queensland and New South Wales to deliver tasty, nutrition-rich lunches and snacks.

Committed to nourishing children for lifelong wellbeing, we’re proud to help centres, children and families to grow and thrive every day. 

Putting food safety first, we provide wholesome food, balanced menus, and specialist expertise in managing allergies, intolerances and culturally-sensitive dietary needs. 

We remove the need for commercial kitchens, specialised kitchen staff or complicated meal planning. Our inspired seasonal menus balance optimal childhood nutrition with maximum ‘child-appeal’. 

Committed to inclusivity, we cater to over 100 allergens and special dietary needs, and offer vegetarian options and Halal certified beef and chicken.

We bring time-saving simplicity and support, confidence and certainty around managing risk and compliance, plus centre and parent resources to help fuel a new generation of ‘champion’ eaters.

It’s an exciting time with the business well positioned for growth and seeking a Marketing and Communications Officer to join our team. You would ultimately be responsible for

Purpose of Role:

• This key position in our small but growing team is responsible for enhancing the brand and reputation of The Wellbeing Food Co, supporting sales to grow our childcare centre customer base, and developing communications and resources that assist and add value to our customers.
• Reporting to the Head of Customer and Nutrition, the position will be responsible for managing, developing and implementing our program of marketing, communication and advertising activities, and helping to grow The Wellbeing Food Co business through successful customer acquisition and retention strategies.

Key Responsibilities:

• Develop, implement, and manage The Wellbeing Food Co.’s marketing and communication program, including but not limited to: social media; digital content, marketing, and advertising (including SEO and SEM); customer communications (e.g., e-newsletters); industry participation (e.g., conferences and events) and advertising; photography and videography; public relations; and industry editorials.
• Copywrite and develop all types of content and communication, including but not limited to: social media posts, reels, and stories; blog articles; customer presentations; webinars; case studies; downloads, tools, guides, and resources; brochures; exhibit materials and banners; surveys; infographics; FAQs; proposals; and e-newsletters, etc.
• Continue to develop and improve The Wellbeing Food Co.’s key marketing and communication channels, including the website, social media, and marketing automation—keeping channels up-to-date, dynamic, and with a regular rhythm of new content and campaigns.
• Develop sales collateral, proposals, and presentations to support the sales team in targeting segmented, niche markets, and implement regular sales lead generation campaigns.
• Develop customer resources and educational materials to add value to customers, aligned with WFC’s commitment to nutrition and wellbeing.

 Qualifications and Experience:

• Bachelor degree qualified in Marketing, Communications, Journalism or a related field.
• 3+ years of firsthand experience in Marketing and Communication with experience in B2B marketing highly desirable.
• Excellent written and verbal communication skills for digital and traditional marketing channels.
• Proven ability to plan, execute, and manage various initiatives including experience in coordinating and implementing sales lead generation, marketing and customer communication programs.
• Demonstrated experience working with customer relationship management, marketing automation systems and design programs such as Canva or Indesign.
• Familiarity with data analysis and metrics to assess the effectiveness of marketing and communications initiatives.
• Proactive and solutions driven.
• Proven ability to manage deadlines and budgetary limitations.
• Excellent organisational skills with the ability to work independently as well as part of a team, calmly under pressure, multitask and prioritise.

What We Offer: 

Joining our team means becoming part of a forward-thinking, passionate collective dedicated to revolutionizing child nutrition.

High-Growth Environment: As we continue to expand and push the boundaries of child nutrition, you'll be at the forefront of an exciting journey. Your contributions will directly impact our growth, making each day a new opportunity to excel.

Inclusive and Diverse Team: Our team is a tapestry of diverse backgrounds, ideas, and experiences. We value each unique perspective and believe that our differences are our strengths. You'll find a supportive and inclusive community where everyone's voice is heard and respected.

Career Progression Opportunity: At TWBFC, we're committed to helping you reach your career goals. Our focus on growth means you'll have the chance to learn, grow, and advance your career within the company. We invest in your development, ensuring you have the tools and support needed to thrive.

 To Apply:

Please send cover letter and CV to [email protected], subject TWFC Marketing Officer or click ‘Apply Now’. https://www.seek.com.au/job/79039971

Employer questions

Your application will include the following questions:

• Which of the following statements best describes your right to work in Australia?
• How many years' experience do you have in a marketing role?