Freelance Marketing Consultant (Retainer-Based | B2B SaaS Marketing)

• Location: Remote (Australia-based preferred)
• Role: Freelance Marketing Consultant
• Hours: 20 to 24 hours per week, flexible, retainer-based
• Salary Range: Competitive, based on experience

About the Company

A dynamic and innovative design and marketing agency that operates as an integrated extension of its clients' teams. Specialising in brand, web, and product design, the company operates under a retainer-based engagement model to provide long-term strategic value.

With a strong focus on B2B SaaS marketing, the team partners with businesses to drive growth, optimise marketing strategies, and enhance customer engagement. Fully remote, with a collaborative and results-driven culture, the company is committed to delivering impactful and data-driven marketing solutions.

Job Overview

The agency requires a highly skilled Freelance Marketing Consultant with a strong focus on B2B SaaS marketing to work with the agency's client. This role requires expertise in helping the client shift from an enterprise-focused model to an SME self-signup product. The ideal candidate will audit current marketing activities, develop a clear strategy, and guide the transition in messaging and campaigns.

The focus will be on organic marketing initiatives, with potential expansion into paid media. The role is fully remote, with occasional face-to-face meetings (2-3 times per year).

Key Responsibilities

• Conduct a comprehensive audit of the client’s current marketing efforts.
• Develop and implement a marketing strategy for the client’s transition from an enterprise-focused approach to an SME-oriented, self-signup model.
• Guide messaging and positioning to align with SME needs.
• Interpret analytics and provide actionable insights for campaign improvements.
• Oversee content creation, including copywriting, blog writing, and marketing content strategy.
• Support the implementation of marketing campaigns, including landing pages, EDMs, and ad graphics (technical execution handled by the internal team).
• Work on the following channels: Job posts, Social media, Email, SMS, forums

Who Should Apply?

This role is ideal for a freelance marketing specialist with experience in:

• B2B SaaS marketing (especially SME-focused)
• Digital advertising & social media management
• Content strategy & copywriting
• Analytics & performance tracking
• Organic marketing campaigns

You should be a self-starter, able to work remotely and collaborate effectively with the team and clients. Experience in pricing strategy and subscription-based models is a plus.

Engagement Details

• Retainer-based freelance role
• Remote work (Australia-based preferred)
• Flexible hours with deliverables-based expectations (20 to 24 hours per week)
• Face-to-face meetings 2-3 times per year
• Potential to expand into paid media support

Important Notice

Before applying, please ensure that you meet the job criteria. Repeated applications that do not align with the required qualifications may result in removal from the applicant pool. Please review the job requirements carefully.

Visa Status

If located in Australia, please indicate visa status (Permanent Residency or Australian Citizenship preferred). This helps determine eligibility for the role.