Fractional CMO – Regional Theatre (2-Month Consulting Project)

• Location: Remote (with one in-person visit to Regional Victoria)
• Commitment: 2-3 days per week
• Duration: March – April 2025
• Salary: Budget on Application

A regional theatre in Victoria is seeking a Fractional Chief Marketing Officer (CMO) for a short-term consulting project to develop and implement a strategic marketing plan. This is an opportunity to lead the marketing transformation of a theatre that is re-establishing itself after nearly a decade of limited operations.

About the Role:

The theatre, part of a regional council, is working to increase visibility, improve audience engagement, and establish strong digital marketing foundations. With a small operational team managing day-to-day activities, external expertise is needed to design a structured marketing approach, develop sustainable processes, and support long-term audience growth.

This role is strategy-focused but also requires hands-on guidance to ensure execution, including marketing workflows, content planning, and coordination with designers and contractors.

Key Responsibilities:

• Develop a comprehensive marketing strategy and audience segmentation plan.
• Establish a social media content calendar and templates for future use.
• Guide the development of a standalone website, separate from the council’s main site.
• Support the transition to Humanitix for improved ticketing integration.
• Implement marketing processes that enable the small in-house team to operate effectively.
• Work within council approval processes while implementing modern marketing solutions.
• Conduct weekly or fortnightly check-ins with the theatre team.

Who Should Apply?

• Senior marketing professionals with experience in arts, entertainment, or cultural organisations.
• Expertise in digital marketing, audience development, and brand positioning.
• Strong strategic vision with the ability to create practical, executable marketing workflows.
• Experience working within government or council environments is a plus.
• Comfortable working remotely, with flexibility for one in-person visit to regional Victoria (travel expenses covered).
• Available from 1st March for 2-3 days per week over two months.

Additional Details:

• The theatre team prefers a hands-off management approach, so the ability to work independently and oversee external contractors (e.g., designers) is essential.

This is a unique opportunity for a marketing leader passionate about the arts, audience engagement, and strategic brand development. Be part of a transformational project that will bring a historic theatre back to life.

Important Notice:

Please ensure you meet the job criteria before applying. Repeated applications that do not align with the required qualifications may result in removal from our applicant pool. We appreciate your understanding and encourage you to carefully review the job requirements before submitting your application.

Visa Status:

Could you please provide details about your visa status in Australia? If you hold permanent residency or Australian citizenship, please let us know. This information helps us ensure that you meet the role’s eligibility requirements.