Paid Media Without Burning Cash: What Every Business Owner Needs to Know

Presented by Kelly Dimkovska, Founder & Fractional CMO, Tuesday Logic

With more businesses planning to increase their investment in paid advertising, knowing where to spend your marketing budget has never been more important. Yet many business owners jump into Google Ads, Meta, LinkedIn or other paid channels without a clear strategy, realistic expectations or a framework for measuring success.

Join Kelly Dimkovska, Founder of Tuesday Logic and Fractional CMO, for a practical discussion on the fundamentals of paid media strategy. Drawing on more than 15 years of marketing leadership experience, Kelly will unpack how to determine whether your business is ready for paid advertising, which channels are best suited to your goals, how much you should realistically invest, and the key metrics every business owner should understand before spending a dollar.

This session isn't about how to run ads. It's about making smarter marketing decisions, avoiding costly mistakes, and ensuring your advertising budget is working towards real business outcomes rather than vanity metrics. Whether you're considering paid media for the first time or looking to improve the return on your current investment, you'll leave with practical insights to help you spend with confidence.