26 Aug 2019

What is Shadowbanning on Instagram and How to Prevent it

If you’ve had problems with your Instagram content not being visible in searches, or you’re generally getting less engagement from your posts, there could be a number of reasons. One of the popular theories is shadowbanning. Let’s have a look..

Blog
georgia-de-lotz-UsJoNxLaNo-unsplash.jpg

If you’ve had problems with your Instagram content not being visible in searches, or you’re generally getting less engagement from your posts, there could be a number of reasons. One of the popular theories is shadowbanning. Let’s have a look what that means for you, and how you can prevent it from happening.

What is Shadowbanning on Instagram

Shadowbanning is a term used when Instagram content is made less visible or restricted. This means it either won’t show up in people’s feeds, or even in searches. Theories suggest this can occur for a number of reasons such as using too many hashtags, irrelevant hashtags, or using other tricks to boost engagement. 

The problem is, Instagram has announced there is no such thing as a shadowban – the practice doesn’t occur at all. For those users who are suffering from low content visibility, though, Instagram’s statement doesn’t really wash. 

How to Prevent Shadowbanning

Whether Instagram calls it a shadowban or not, this lack of content visibility can make it extremely difficult for a business to grow their audience. Firstly, we should point out that lack of post engagement isn’t always going to be someone else’s fault. You may have had a decrease in followers, your hashtags have become less popular, or people simply don’t find your content useful. It’s worth exploring everything before assuming Instagram are punishing you.

To play it safe and make sure your content has good reach, here’s a few tips.

Use the Right Software for Automation

Using third party software to post or comment on your behalf has always been against Instagram’s terms of service, meaning programs like Hootsuite which lets you schedule future posts were ineffective. Now, Instagram does allow approved third-party software to post on behalf of businesses. This is great news for users, however, it highlights the importance of only using software that Instagram approves. This will avoid any type of bans for improper use.

Only Use Relevant Hashtags

While Instagram says there’s no shadowbanning for posts and accounts that use too many or irrelevant hashtags, the company does strongly advise against it. Avoid using tricks like adding the most-trending hashtag to your post if your content has nothing to do with the hashtag. Also, don’t fill your post with too many hashtags. Keep it simple, relevant and avoid any type of bans.

Avoid Bots

In the past, using bots was seen as an effective way to boost followers and engagement. This was done by automatically commenting on posts or following other users in the hopes of expanding your network. Despite efforts by Instagram to clean this practice up, it can still occur. If you’re using bots, we recommend you stop immediately. Growing an audience organically is far more effective, and within Instagram’s terms of use.

Still Need Help with Social Media Marketing?

If you need help with your social media marketing, we can help! Our digital marketing consulting service gets your accounts set up and working the way they should. Getting the most out of your digital marketing can build your brand, attract new customers and bring in more sales – so why wait? Contact us here to see how we can help.

View all
Blogs

Related posts

Here are some suggested articles that are closely related to this post

Eight Creative Ways To Use Instagram For Business to Business

Eight Creative Ways To Use Instagram For Business to Business

When a social media platform surpasses half a billion monthly active users, even B2B companies start paying attention. Combine Instagram’s incredible reach, continuing growth, and impressive price tag (FREE), it’s something every company should be...

How to Create an Instagram Stories Content Plan

How to Create an Instagram Stories Content Plan

Instagram stories may have only been around since 2016, but in a short time they’ve gone from a fun gimmick to a powerful digital marketing tool. They can help engage with your audience and boost sales, but like everything, it all works better with.

Why Content is King in 2021

Why Content is King in 2021

Content has always been important in digital marketing, but the landscape has certainly shifted over the years. Once upon a time, content was all about stuffing as many keywords into a blog and hoping to rank well on search engines. Today,...

How to Use Instagram Shop to Grow Your Business

How to Use Instagram Shop to Grow Your Business

In the digital marketplace, businesses are looking for any advantage they can get over their competitors. One of those advantages you can get is through the use of Instagram Shop.  It’s estimated that Instagram has over a billion users each month.

7 Creative Ways Brands Use Instagram for B2B Marketing

7 Creative Ways Brands Use Instagram for B2B Marketing

It’s inevitable that most social media platforms ultimately become a great place for B2B marketing. So, if you thought Instagram was just about influencers sharing photos and collecting likes, then it’s time for a refresh. Instagram has now become..

The Truth About Social Media Algorithms

The Truth About Social Media Algorithms

Many of us have heard the term "social media algorithms", and depending on how much time you spend on social media, you’ve probably noticed changes in your news feed. Many may have even seen Adam Mosseri- Instagram CEO - announce the changes to the.