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The Big Email Marketing Trends to Watch in 2025
This year brings some exciting tweaks and upgrades that marketers should pay attention to. From smarter tech to greener practices, here’s what’s in store.
19 Feb 2025
People use these tools for all sorts of reasons. Businesses want to make sure outsourced content isn’t all AI-generated fluff.
BlogAI has well and truly shaken up the way we create content. But with that comes the big question: how do we know what’s written by a human and what’s been whipped up by a chatbot? Enter AI content detectors—handy tools designed to sniff out AI-generated text. But can they be trusted? Let’s break it down.
AI content detectors (sometimes called AI writing detectors) are tools that attempt to figure out whether a piece of writing has been generated by AI, such as ChatGPT. They scan text for telltale signs that suggest it wasn’t crafted by human hands.
People use these tools for all sorts of reasons. Businesses want to make sure outsourced content isn’t AI-generated fluff, teachers want to check that students aren’t handing in AI-written essays, and recruiters want to be sure that job applicants actually wrote their cover letters. Social media platforms and publishers also use them to keep AI-generated spam at bay.
AI detectors don’t compare text to a database like a plagiarism checker would. Instead, they rely on machine learning and natural language processing (NLP) to analyse the way the text is structured. They look at factors such as:
Some AI detectors even use watermarking, embedding subtle patterns in AI-generated text that help identify it—kind of like a hidden signature.
Not entirely. While AI detectors can be useful, they come with some major flaws:
It’s easy to mix these up, but they’re not the same thing. Plagiarism checkers, such as Grammarly, compare text against a massive database of published content to find exact or close matches. AI detectors, on the other hand, try to predict whether something was AI-generated based on its characteristics. This means AI detectors are less precise and more prone to making mistakes.
AI content detectors are becoming popular across different industries. The main users include:
They’re a useful tool, but they shouldn’t be taken as gospel. If you’re using an AI detector, keep these things in mind:
AI content detectors are an interesting and potentially useful tool, but they’re far from perfect. They can help spot AI-generated text, but they’re not foolproof, and they definitely shouldn’t be relied on alone. For now, the best approach is to use them as a guide—alongside a healthy dose of human judgement.
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