18 Nov 2020
Australians spend more time on mobile devices every day, and not just for games and social media. Mobile devices have now become a key part of the customer journey, from product research to making purchases. People use smartphones and tablets to...
Blog
Australians spend more time on mobile devices every day, and not just for games and social media. Mobile devices have now become a key part of the customer journey, from product research to making purchases. People use smartphones and tablets to share our retail experiences on social media and post reviews as well.
If your business isn’t taking advantage of mobile, you’re missing out on the largest market in the world. Here’s how it fits into the customer journey.
According to research, 84% of Australian internet users search online for products each month. When you consider that Australia has around 22.3 million internet users, that’s around 18.7 million people looking up products before they buy.
While not all of this is done using a mobile device, you can bet that a large amount of it is. How many times have you looked up some product reviews on your phone while watching TV or commuting?
For many people, their phones are always with them. Product research is easy on mobile, saving customers the need to wait until they’re in front of a laptop or desktop computer.
Users are also taking advantage of voice control and voice searches, thanks to improvements in search engine technology. The amount of people using voice searches every month now sits at around 45%.
Naturally, everybody wants a great deal. Customers use their mobile devices to search for products and compare prices. It’s simple and much easier than driving all around town looking at individual stores.
Besides, people use their mobiles while in brick and mortar stores, either to compare prices or research a product. This is because they often want to view a product in person but buy it online if they can find a cheaper deal.
Statistics show that around 33% of Australians use a mobile phone to make a purchase each month. Therefore, to ensure that customers can access your products from a mobile device, you should make sure that your website is mobile responsive. This allows customers to quickly and easily find information about your products and services wherever they are.
The other way is to create a mobile app for your brand, which has even more far-reaching benefits. You can engage with customers more easily, notify them of special deals, and also let them retain account information for quick and easy purchases.
The role of mobile in the customer journey doesn’t stop when a purchase is made. Following a sale, customers use mobile devices to track their deliveries. They may also engage with your company on social media to share their experience. Customers will also post reviews, which of course you hope are positive.
After a sale, you can seek customer feedback either through a mobile app or email. You can also send them emails to keep them updated and give them deals to encourage them to buy your products again.
Therefore, mobile plays a key part in the customer journey from start to finish. It is extremely important for businesses to come up with marketing strategies that tailor to customer’s mobile experience.
Contact our experts at Cemoh if you need help with mobile marketing. Personalised, targeted campaigns aligned with your business needs are our specialty.
Here are some suggested articles that are closely related to this post
Recently, a LONG discussion erupted on the Queensland Business Group on Facebook about the merits of a landline for your business, and whether, in this day and age, it is essential for your business to have a landline. Well, the quick answer is that.
Many digital marketers are promoting voice SEO as being the next big thing for search engine optimisation and there has been a rise in this in recent years - but, is it really worth investing in? The statistics right now from some marketers suggest..
Did you know that 93% of all online experiences begin with a search engine? Think about that for a moment. Nearly every time someone uses the internet, they’re looking for something via a search engine. As far as search results go, nearly 32% of...
In the constantly changing commerce market, there’s no doubt that things are moving at a rapid pace. eCommerce already plays a huge role, and that’s a trend that doesn’t look like slowing down. Many of the trends we expect to see taking over in...
If you are trying to grow your business or gain an edge over your competitors, ensuring your customers have the right experience with your brand is the way to go. Excellent customer experience is vital to the success of your business. Happy...
Did you know that the total retail eCommerce sales worldwide amounted to over USD $4 trillion, with this figure set to eclipse USD $6 trillion by 2024? Did you know that Australia ranks tenth for eCommerce website sales worldwide? Did you know..