Are You Losing Customers to AI? In the Age of AI, Trust Is the New Ranking
Visibility is no longer about being present. It is about being trusted. Trust is the new ranking. And in the era of answer engines, recommendation directly drives revenue.
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Marketing blog
Welcome to the Cemoh marketing blog where we share our thoughts & ideas around growing your business though smarter marketing.
How Much Do Facebook Ads Cost in Australia?
Wondering how much do Facebook ads cost in Australia? This guide breaks down the key factors influencing your budget, from CPC and CPM to audience and creative.
Marketing a Construction Business Without Full-Time Staff
Running a construction business without a full-time marketing staff is possible with the right strategy. From outsourcing specialists to using digital tools, you can grow your business, attract more clients, and keep projects rolling.
From Brochures to Reels: Adapting Travel Marketing for a Digital Audience
Travel marketing has moved from glossy brochures to bite-sized reels and immersive digital content. To capture today’s audience, CEOs must embrace video, authenticity, and data-driven strategies.
The Secret to E-commerce Growth? Hint: It’s Not Just Ads
E-commerce growth doesn’t rely solely on ads. The secret is building sustainable strategies, optimising customer experience, retention, and data-driven marketing.
Marketing Yourself as a Fractional Marketer: Tips to Stand Out
Stand out as a fractional marketer by showcasing your expertise, building a strong personal brand, and proving measurable results. This guide shares practical strategies to position yourself, attract the right clients, and build lasting partnerships.
How to Juggle Multiple Clients Without Burning Out
Managing multiple clients without burning out is possible with the right systems, boundaries, and mindset. This guide reveals practical strategies marketing professionals can implement today.
The Hidden Power of Case Studies, Whitepapers and Thought Leadership
Case studies, whitepapers, and thought leadership prove your expertise, build trust, and influence buying decisions. These tools go beyond marketing hype, giving your brand credibility and authority that turns sceptical readers into loyal customers.
Why Your Tourism Business Needs Local SEO, Like, Yesterday
Your tourism business can’t afford to miss out on local SEO. Travellers search online for tours, attractions, and experiences near them, and if you’re not showing up, competitors are taking your customers.
How Restaurants and Cafés Can Use Local SEO to Drive Foot Traffic
Restaurants and cafés can boost foot traffic with local SEO by optimising Google Business Profiles, collecting reviews, using local keywords, and ensuring mobile-friendly websites.
Omnichannel Marketing for Retailers: Blending In-Store and Online
Omnichannel marketing helps retailers seamlessly connect online and in-store shopping. By unifying customer experiences across both channels, it boosts sales, loyalty, and convenience.
How to Increase Your Ecommerce Sales
To help you grow your online store, here is a detailed guide on how to increase ecommerce sales.
From Funnel to Flywheel: How Fractional Marketers Support SaaS Growth
Fractional marketers help SaaS companies shift from a linear funnel to a self-sustaining flywheel, boosting acquisition, retention, and advocacy. Discover how part-time experts deliver senior-level strategy without full-time costs.
Lead Generation for Tradies: What Actually Works
Lead generation for tradies doesn’t have to be complicated. From local SEO to referrals and online ads, discover what actually works to help tradies attract more customers, generate quality leads, and grow their business.
Link-Building Strategies Every Growth-Focused Business Should Rely On
Recently launched a brand? In search of ways to make the most out of it? If that’s the case, it’s the right time to implement link-building strategies that will work wonders.
The Power of a Well-Executed Landing Page (And Who Can Build It)
A landing page is the key to turning clicks into customers. When executed well, it grabs attention, builds trust, and guides visitors to take action, whether that’s signing up, buying, or enquiring.
A Guide to Outsourcing Social Media Manager Roles in Australia
Thinking about outsourcing social media manager duties? This guide covers how to find, hire, and manage the right expert for your Australian business.
Social Media Management Consulting: How to Decide if It Fits Your Business
Discover how social media management consulting can streamline your strategy and help you decide if it fits your business goals.
Personal Branding for Freelance Marketers: A Quick Start Guide
Personal branding helps freelance marketers stand out, attract ideal clients, and charge what they’re worth.
Why Product Descriptions and Images Make or Break Your Online Sales
Your product descriptions and images are your online sales team. Clear, persuasive copy and high-quality visuals build trust, drive SEO, and boost conversions.
Fractional Marketing for Education: Smarter Budgets, Better Results
Schools and universities face tighter budgets and increasing competition. Fractional marketing for education offers a cost-effective way to access senior marketing expertise without the full-time expense.