Why LinkedIn Still Reigns for B2B Marketing
LinkedIn remains the top platform for B2B marketing, giving CEOs direct access to decision-makers, stronger brand authority, and measurable ROI.
Resources
Marketing blog
Welcome to the Cemoh marketing blog where we share our thoughts & ideas around growing your business though smarter marketing.
How to Brief a Designer Like a Pro (and Actually Get What You Want)
A strong design brief is the secret to getting the results you actually want. By setting clear goals, sharing inspiration, and communicating effectively, you’ll save time, money, and frustration.
Unpacking the Cost to Advertise on Facebook
What's the real cost to advertise on Facebook in Australia? We break down the key factors, average costs, and how to set a budget that actually works.
How to Write Press Releases That Actually Get Noticed
Struggling with how to write press releases? Learn the insider strategies to craft compelling stories journalists actually want to cover. Real tips, no fluff.
The Admin You Need to Nail as a Freelance Marketing Consultant
Being a freelance marketing consultant is about nailing the admin that keeps your business running. From contracts and invoicing to client onboarding and scheduling, here’s how to master admin and free up time to focus on growth.
SEO, SEM or Social? Choosing the Right Channel for Lead Generation
The best channel for lead generation depends on your goals: SEO delivers sustainable long-term traffic, SEM offers instant visibility, and social media builds trust and engagement. The smartest strategy often blends all three for maximum impact.
10 Potent Marketing Strategy Examples for 2025
Feeling stuck? Discover 10 powerful marketing strategy examples you can actually use. Get real-world breakdowns and actionable tips to grow your business now.
What Is Digital Marketing Consulting?
What is digital marketing consulting and how does it work? We explain what a consultant does, why you need one, and how to hire the right partner in Australia.
Why the 9-to-5 Marketer Might Be Holding Your Business Back
A 9-to-5 marketer may limit your business growth by lacking flexibility, strategic depth, and specialised skills. Today’s market demands agile expertise and leadership, qualities a Fractional CMO delivers without the cost of a full-time executive.
Your Brand Isn’t Just a Logo: Why Design Strategy Matters
Your brand is the sum of every visual and strategic choice you make. A logo is just the start. A thoughtful design strategy aligns your business with your audience, builds trust, and drives growth in ways competitors can’t easily copy.
From Project to Retainer: Turning Short Gigs Into Long-Term Clients
Short projects can be stepping stones to lasting income. By building trust, showing strategic value, and nurturing relationships, you can turn one-off gigs into long-term retainers that give you stability and steady cashflow.
The Myth of ‘Just Post Daily’: What Real Social Strategy Looks Like
Posting daily on social media is a myth. A social strategy is about purpose, consistency, and audience connection. Here’s why quality content, not daily noise, will truly grow your brand and how you can build a strategy that actually works.
What to Take to a Job Interview: 10 Essentials for 2025
Feeling nervous about what to take to a job interview? Here's a practical checklist of 10 essentials to bring that show you're prepared and professional.
Why Law Firms Are Hiring Fractional CMOs to Build Trust and Visibility
Law firms face intense competition and growing client expectations. Hiring a Fractional CMO gives firms the strategic marketing leadership they need to build credibility, attract clients, and stay visible without the cost of a full-time executive.
10 Crucial Interview Questions for Marketers in 2025
Hiring? We break down the top interview questions for marketers to help you find the right fit. Get insights on what to ask and what answers to look for.
What Is Growth Marketing? A Practical Guide to Real Growth
Learn what is growth marketing with our practical guide to mindset, strategies, and experiments that drive real, sustainable business growth.
A Real Marketing Strategy for Small Business
Finally, a practical marketing strategy for small business owners in Australia. No jargon, just real-world advice to help you connect with customers and grow.
How to Get a Job in Australia Right Now
Feeling lost in the Australian job market? This guide has real, practical steps on how to get a job, from fixing your resume to nailing the interview.
Setting Boundaries and Expectations With Marketing Clients (Without Losing Work)
Setting boundaries with marketing clients is about creating clarity so you can do your best work. Here’s how to establish expectations that protect your time, ensure respect, and keep projects running smoothly.
Google Ads, Meta or LinkedIn? Choosing the Right Platform for Your Campaign
Choosing between Google Ads, Meta, or LinkedIn can make or break your campaign’s ROI. This guide breaks down each platform’s strengths, weaknesses, and ideal use cases.
Is a Fractional CMO in Australia Your Secret Weapon for Growth?
Explore how a fractional CMO Australia can elevate your marketing strategy, reduce costs, and drive growth for your business. Find out more now!