Paid Media Without Burning Cash eBook
Kelly Dimkovska, Founder and Fractional CMO at Tuesday Logic, breaks paid media down into 5 jobs it can actually do for your business, and the questions to ask before you spend a dollar — including when paid media is the wrong call entirely.
Inside: paid vs. organic, a channel guide by buyer intent, and a free calculator to forecast your ad budget and expected return.
Paid Media Without Burning Cash
Should you pay for attention, or earn it? Kelly Dimkovska, Founder and Fractional CMO at Tuesday Logic, answers that question in this practical guide — adapted from her Tuesday Logic Lunch & Learn webinar in partnership with Cemoh.
Kelly breaks paid media down into five jobs it can do for your business, and walks through the questions to ask before you spend a dollar — including when paid media is actually the wrong call. You'll also find a comparison of paid versus organic, a channel-by-channel guide based on buyer intent, a six-step process for allocating budget, and real industry benchmarks so you know what "good" looks like. The guide finishes with a simple formula for forecasting your ad budget and expected return, plus a free calculator to run your own numbers.
If you've ever wondered whether your marketing spend is working as hard as it should, this is the place to start.
About this E-Book
What's inside the "Paid Media Without Burning Cash" e-book?
It covers the five jobs paid media can do for your business, the four questions to ask before you spend, and how to tell if paid media is the wrong call right now. It also includes a paid vs. organic comparison, a channel guide by buyer intent, real industry benchmarks, and a free calculator to forecast your ad budget and return.
Is the e-book free to download?
Yes. Enter your name and email and it's yours instantly, no strings attached.
Who is this e-book for?
Business owners and marketing coordinators who are deciding whether to invest in paid media, or who are already running ads and want to check they're set up for success. It's especially useful if you've never had a clear framework for choosing channels or setting a budget.
Who wrote this e-book?
Kelly Dimkovska, Founder and Fractional CMO at Tuesday Logic. Kelly has 16 years' experience in digital marketing and operations, including 12 years supporting the healthcare industry. The guide is adapted from a Tuesday Logic Lunch & Learn webinar, in partnership with Cemoh.