How to Audit and Optimise Your Website URL Structure in WordPress
This guide explains how to classify, redirect, de-index and canonicalise URLs in WordPress to improve crawl efficiency and long-term SEO performance.
Standard Operating Procedures
SEO SOPs
Step-by-step guides and best practices for SEO marketing.
SEO SOPs
10 guides
How to Optimise YouTube Videos for Maximum Reach and Visibility
Optimising your YouTube videos ensures your content is discoverable, engaging and aligned with how users search and consume video. When done correctly, YouTube optimisation can significantly increase brand awareness and long-term organic traffic.
How to Use Google Search Console
Curious how your website shows up in Google search results? Google Search Console gives you a clear view of performance, visibility and errors, all in one place.
How to Use Google Trends
Wondering what the world is searching for right now? Google Trends shows you real time search interest and patterns so you can make smarter decisions.
How to Use Ahrefs
Want to improve your website’s SEO but do not know where to start? Ahrefs is one of the most powerful tools available for researching search performance, competitors and opportunities.
How to Set Up Google Alerts
Want to stay ahead of the curve by getting notified whenever your name or brand is mentioned online? Learn how to set up Google Alerts - a free, easy tool that delivers to your inbox.
How to Add a User in Google Search Console
This guide explains how to add a user or agency to your Google Search Console.
How To Create a Google Business Profile
This guide runs you through the steps to set up a Google Business Profile.
How To Get Ranked Quickly In Chat GPT Search
Getting noticed by AI-driven tools like ChatGPT is the new frontier for businesses and content creators looking to boost their online presence.
The Complete Guest Blogging SOP: How to Build High-Quality Backlinks at Scale
Guest blogging remains one of the most effective strategies for earning authoritative, contextual backlinks.