Summary
Strategic marketing leader and serial entrepreneur with expertise in app development and over a decade of experience. B&T; 30 Under 30 Winner known for systemising marketing operations and driving revenue growth through data-driven strategies. Founder of X/O Digital agency offering fractional CMO services to help brands scale sustainably. Skilled in SEO, SEM, CRO, digital advertising, and team leadership.
Experience
X/O Digital
Founder (2022 - current)
Founded growth-focused marketing agency providing fractional CMO services, digital strategy, and performance marketing for Australian businesses. Built and scaled full-service marketing team, developed marketing systems for scalable growth, and oversaw brand strategy and digital performance frameworks.
The X/OVER Agency
Head of Digital & Co-Founder (2020 - 2023)
Co-founded creative agency, leading digital strategy, website optimisation, and performance marketing. Managed creative and technical team, and built the agency's digital division from the ground up, contributing to consistent business growth.
App Boxer
CEO (2015 - 2023)
Founded app development agency, scaling it from a solo operation to a 65-person team. Directed app development projects, managed product strategy, growth initiatives, and implemented internal systems to streamline operations.