Zuzana Martins
Digital Marketing Manager
Experienced CRM & Lifecycle Marketer in Ecommerce & Health Retail
About Zuzana
CRM and lifecycle marketer with extensive experience in email and SMS programs for ecommerce retailers. Skills in Klaviyo, Magento 2, Mailchimp, ActiveCampaign, Shopify, WordPress, and analytics tools. MBA-qualified with agency experience in remote roles. Expertise in CRM strategy, ecommerce, CMS management, analytics, and support tools. Currently managing the full lifecycle and campaign program for an Australian health and wellness retailer. Proven record in delivering full-funnel programs in various roles.
Experience
Mr Vitamins
Digital Marketing Specialist (2024 – Present)
End-to-end ownership of email and SMS program, including lifecycle automation and campaign strategy. Successfully managed Klaviyo flow set, A/B testing, SMS program migration, and campaign calendar planning.
Mining.com.au
Head of Marketing (2023 – 2024)
Owned full-funnel digital strategy, audience growth, and reporting for a national industry publisher. Led email programs, SEO/SEM strategies, and brand awareness initiatives.
Mr Vitamins
Marketing Manager (2021 – 2023)
Integrated campaigns across owned and paid channels for a health and wellness retailer. Managed segmentation, budgets, SEO/SEM execution, and content creation.
Mastermind Consulting
Digital Experience Manager (2020 – 2021)
Managed digital delivery for 15 client accounts, focusing on automated email flows, website optimisation projects, and site UX audits.
Lowes Manhattan
Digital Marketing Manager (2018 – 2020)
Ecommerce marketing lead focusing on customer journeys, site content/UX management on Magento 2, paid media execution, and brand asset production.
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