Zoey Pottier

Fractional marketing leader with 20 years’ experience helping businesses sharpen their positioning, build distinctive brands and turn marketing into a stronger growth engine. I bring both client-side and agency experience, having led major brand and product campaigns at AMP, managed $10m+ media budgets, and developed strategies and campaigns for leading Australian and global financial services brands including CommBank, AMP, Australian Retirement Trust, Iress, ORDE Financial, CrowdProperty, HP and SAP.

I work best with businesses that need senior strategic thinking with hands-on ability, quickly identifying what matters, setting clear priorities, aligning brand and demand generation, and optimising to make sure the campaign delivers. I’m equally comfortable working with founders and leadership teams, challenging the brief, shaping the go-to-market plan or getting hands-on with content, creative and campaign execution.