Zoe Williamson

Support small businesses and organisations with content creation, social media management, website updates and day-to-day marketing coordination.

Create digital content and marketing materials for social media, email and web platforms.

Manage WordPress website updates, including SEO-focused content improvements.

Design engaging promotional and marketing assets using Canva and Figma.

Work directly with clients to establish priorities, coordinate projects and deliver work within agreed deadlines.

Help businesses build more structured, consistent and effective marketing activities.

Selected Clients:

🇮🇹 Italian Project

🎾 Beti Sekulovski Tennis Coaching

🧒 Inspiring Girls Australia

⚽ Football Star Academy

✈️ Tales of Puglia

- Delivered integrated marketing campaigns across email, social media, web and other digital channels.

- Created and scheduled content across LinkedIn, Instagram, Facebook, TikTok and YouTube.

- Built email campaigns and automated workflows using HubSpot.

- Updated website content and landing pages through HubSpot CMS.

- Coordinated webinars and virtual events, including communications and registrations.

- Monitored campaign performance and engagement metrics to support optimisation.

Project highlight: Moravian Associate Degrees | Powered by CGS

Built the landing page for the Moravian x CGS partnership, including course pages, data capture forms and automated communications.

- Monitored social media trends, engagement performance and campaign activity across major consumer brands.

- Supported reporting and content analysis to identify opportunities for stronger audience engagement.

- Collaborated with creative and strategy teams in a fast-paced agency environment.

- Assisted with social listening and campaign performance tracking.

- Supported digital marketing activities and online marketplace coordination.

- Assisted with product listings, website content and digital merchandising updates.

- Coordinated marketing materials and promotional content across digital channels.

- Supported marketing administration and communication to help maintain consistent brand presentation.

- Supported the delivery of large-scale B2B events and marketing campaigns.

- Coordinated social media, email and digital communications for event promotion.

- Worked with exhibitors, media partners and internal stakeholders to support campaign execution.

- Assisted with event logistics, communications and attendee engagement.

- Maintained marketing databases and supported reporting on campaign performance.

- Contributed to events attracting more than 10,000 attendees.

- Supported product marketing and content development activities.

- Assisted with creating and refining marketing content to communicate product benefits and value propositions.

- Contributed to content planning and the preparation of marketing materials across digital channels.

- Collaborated with the marketing team to support product awareness and audience engagement.

- Supported digital marketing campaigns across international markets.

- Coordinated website updates, social content and campaign planning.

- Wrote content for marketing campaigns and industry publications.

- Worked with internal teams to support brand consistency across channels.

Project highlight: PCN Junior Issue 4

Planned and wrote the copy for an issue of PCN Junior, working closely with the graphic designer to ensure the magazine appealed to young readers.

- Supported user experience design activities for digital platforms.

- Assisted with researching user needs and identifying opportunities to improve digital experiences.

- Contributed to website layout, navigation and content presentation.

- Worked with team members to support usability, visual consistency and user engagement.

- Entered new customer orders into the system accurately.

- Coordinated with the logistics department to ensure orders were delivered according to customer requirements.

- Maintained order records and supported day-to-day administrative processes.

- Assisted with communication and coordination between departments to support efficient order fulfilment.

- Assembled plumbing boards for the modular homes division.

- Followed production instructions and quality requirements to ensure work met specifications.

- Supported day-to-day production activities and maintained an organised work area.

- Supported day-to-day marketing activities across social media, campaigns and product promotions.

- Created marketing collateral and digital content for online and print use.

- Assisted with retailer communications and promotional coordination.

- Helped maintain consistent branding across marketing materials.

- Wrote blog posts covering pets, cycling and sport.

- Created social media captions to promote blog content and drive audience engagement.

- Collaborated with another copywriter to plan content topics and publication schedules throughout the year.

- Created website, blog and social media content for clients across multiple industries.

- Supported digital marketing campaigns and content planning.

- Assisted with Google Ads activities and campaign performance analysis.

- Worked with clients to improve online communication and audience engagement.

- Researched local stories and identified potential news angles.

- Responded to press releases and public enquiries to develop news stories.

- Interviewed members of the public to gather information and perspectives.

- Wrote stories of varying lengths to meet editorial requirements and word counts.

- Contacted websites to support link-building and SEO outreach campaigns.

- Tailored content for client websites and external publications hosting articles.

- Researched blog topics and articles to ensure accurate, relevant client representation, including conducting interviews.

- Updated client social media accounts to promote newly published content.

- Transcribed interviews and supported content research activities.

- Transcribed audio clips and prepared written content from recordings.

- Wrote website copy tailored to client requirements.

- Researched, drafted and edited blog posts for online publication.

- Managed freelance assignments and deadlines independently.