Zoe Dawes
Digital Marketing Manager
Senior Marketing Professional | Project Manager | Digital and eCommerce Solution | Brand Strategy | MBA | Consultant
About Zoe
Built on 15+ years of experience across brand strategy, communications, eCommerce, product development, point-of-sale, and marketing execution, Zoe brings together a rare blend of cross-functional expertise to help businesses navigate marketing challenges and unlock growth opportunities.
With experience spanning the liquor, FMCG, agency, and print industries, Zoe understands the complexities of building brands, launching products, connecting with customers, and delivering effective marketing solutions.
Zoe supports businesses of all sizes, providing flexible fractional marketing support through targeted projects, short-term contracts, and ongoing partnerships. By combining strategic thinking with hands-on execution, Zoe helps teams access the expertise they need, when they need it, without the commitment of a traditional full-time marketing function.
Experience
Zoe Dawes Consultancy Pty Ltd
Founder & Principal Consultant (Self-employed) (2026 – Present)
Independent consultancy delivering marketing strategy, brand, content, AI integration, and commercial capability projects for clients across FMCG, retail, and on-premise sectors. Recent engagements include go-to-market strategy, pitch development, and AI-assisted concept and campaign development.
Woolworths Group
Senior Marketing Manager, Digital Content Marketing – Woolworths App & Web Tools (2023 – 2025)
Led digital content marketing for Woolworths' app and web platforms, driving customer engagement, content strategy, and digital experiences across key customer touchpoints.
Woolworths Group
Senior Marketing Manager & Product Owner – Woolworths App, Digital Tools & Scan&Go (2021 – 2023)
Led product and marketing strategy for Woolworths' digital products, including the app and Scan&Go, delivering customer-focused experiences and cross-functional product initiatives.
Woolworths Group
Brand Manager – Non-Food Brands (Baby, Beauty, Kitchen & Laundry) (2020 – 2021)
Managed brand strategy, product launches, and marketing campaigns across multiple private label non-food categories.
Woolworths Group
Brand Manager – Macro Wholefoods, Health & Freezer Brands (2019 – 2020)
Led marketing strategy and brand growth for Macro Wholefoods and health-focused private label brands, delivering integrated campaigns and product launches.
Woolworths Group
Marketing Category Manager – Health, Produce & Grocery (2018 – 2019)
Developed category marketing plans and customer campaigns to drive sales, brand awareness, and customer engagement across key grocery categories.
Woolworths Group
Communications Marketing Manager – In-Store Supermarkets (2016 – 2018)
Managed in-store marketing communications, promotional campaigns, and point-of-sale execution to enhance the customer shopping experience.
Ben & Jerry's
Brand Manager (2014 – 2015)
Managed brand marketing and campaign execution for Ben & Jerry's Australia, leading major product launches, retail activations, social impact campaigns, and new store openings across Australia and New Zealand.
George Patterson Y&R
Account Manager (2013 – 2014)
Managed client relationships and coordinated the delivery of integrated marketing and advertising campaigns across multiple accounts.
Kinetic Marketing
Senior Account Manager (2010 – 2013)
Led client accounts from strategy through execution, delivering integrated brand, retail, and promotional marketing campaigns.
Pernod Ricard Australia
Production & Graphic Designer (2005 – 2010)
Produced marketing collateral, point-of-sale materials, and brand assets while ensuring consistent visual identity across leading beverage brands.
Accent Blinds
Admin Office Clerk (Part-time) (2001 – 2005)
Provided administrative support, customer service, and graphic design assistance, supporting day-to-day office operations and marketing materials.
Key Industries
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