Yulia Khlopunova
Digital Marketing Strategist
Experienced Marketing Automation Lead and Digital Growth Strategist with Revenue-Driving Expertise
About Yulia
Yulia Khlopunova is an experienced Marketing Automation Lead and Digital Growth Strategist with over 10 years of experience in Finance, MedTech, and HR Advisory sectors. She excels in building automated campaigns using Marketo, Salesforce, and hand-coded HTML emails to generate revenue. Yulia has managed marketing engines driving annual revenues of $305M, developed performance funnels, led rebranding initiatives, and created innovative strategies resulting in impressive engagement lifts and lead conversions. She is skilled in CRM, creative and paid channels, Adobe Marketo Engage, Salesforce, HTML/CSS email development, and has a strong background in marketing strategy, team leadership, and project management. Yulia incorporates AI tools like Claude Code, Claude Skills, ChatGPT, Gemini, Veo, and Sora in her daily workflow.
Experience
Peninsula Group
Marketing Automation Lead (2025 – Present)
Yulia manages the marketing engine behind $305M annual revenue, implementing performance funnels, lead scoring, and CRM workflows. She oversees a database of 2M+ leads, conducted a successful rebrand, and hand-codes advanced HTML/CSS email templates. Yulia also leads a team of 2 marketing specialists.
Peninsula Group
Marketing Automation Lead (2025 – Present)
Led marketing engine driving $305M annual revenue through performance funnels, lead scoring, and CRM workflows. Managed database of 2M+ leads, rebranded the company, built dashboards, and managed a team of 2 specialists.
Employsure Australia
Marketing Automation Specialist (2024 – 2025)
Built new revenue channels from scratch, increased lead conversions by 15% through paid social funnels, designed onboarding sequences, and ensured data accuracy across the pipeline.
Employsure Australia
Marketing Automation Specialist (2024 – 2025)
Yulia developed new revenue channels through LinkedIn Ads, SafetyCheck nurture, and a Business Referral programme. She increased qualified lead conversion by 15% with targeted paid social funnels, designed onboarding sequences, and ensured data accuracy across the pipeline.
Lazard Asset Management
Creative Services Designer (2018 – 2023)
Yulia led integrated campaigns generating 1200+ qualified leads, achieved a 35% engagement lift, and managed the full marketing budget. She produced institutional content pieces and established a credible market presence. Yulia was the sole creative designer and managed external agencies.
Lazard Asset Management
Creative Services Designer (2018 – 2023)
Executed integrated campaigns generating 1,200+ qualified leads in year one, achieved a 35% lift in engagement, managed marketing budget, and produced institutional content pieces. Managed full marketing budget with ROI reporting.
Becton Dickinson Biosciences
Marketing & Web Support Specialist (2015 – 2018)
Yulia delivered 200+ marketing assets yearly, increased lead generation by 10%, and managed cross-functional campaigns. She coded EDMs in HTML/CSS in-house, organized events, and maintained brand consistency across campaigns in the APAC region.
Becton Dickinson Biosciences
Marketing & Web Support Specialist (2015 – 2018)
Delivered 200+ marketing assets annually, increased lead generation by 10%, coded EDMs in-house, managed roadshows and client meetings, and ensured brand consistency across APAC.
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