Yahn Boschma
Digital Marketing Strategist
Senior Marketing Consultant with Expertise in Media, E-Commerce, and Brand Management
Summary
Yahn Boschma is a senior marketing consultant with expertise in media, e-commerce, and brand management. He excels in delivering high-quality work, clear communication, and simplifying complex tasks, with a passion for challenging norms. Yahn has held roles such as E-Commerce Marketing Lead at L'Oréal, and Senior Brand Manager at Hasbro, in various locations, showcasing strong leadership and strategic planning skills. He has also worked for Lactalis Australia and Red Bull, managing key projects and driving brand success. These days, Yahn helps businesses accelerate their marketing as a consultant, and is passionate about unlocking the power of generative AI in the disciplines he holds expertise in.
Experience
Retail Media & Data Lead, Benelux
Amsterdam (2024 - 2025)
Led strategy and implementation of all sales-driving media and associated marketing data.
E-Commerce Marketing Lead, Benelux
Amsterdam (2022 - 2024)
Led scale-up of e-commerce shopping events and full-funnel e-commerce media.
E-Commerce Marketing Manager, Benelux
Amsterdam (2022 - 2022)
Managed Hasbro's digital retail brand activation, focusing on marketing campaigns and content management.
E-Commerce Key Account Manager, Europe
Amsterdam (2021 - 2021)
Responsible for scaling up Hasbro's Amazon account in The Netherlands and launching in Sweden and Poland, focusing on sales strategy and catalogue management.
Senior Brand Manager, Benelux
Amsterdam (2019 - 2020)
Led a team, and end-to-end responsible for Outdoor & Sports, Gaming, and Action Figures categories, with a focus on leadership, strategic planning, and campaign management.
Brand Manager, Benelux
Amsterdam (2018 - 2019)
Managed global brands like NERF, focussing on brand strategy, campaign management, and product forecasting.
Brand Manager, Australia & New Zealand
Sydney (2017 - 2018)
Responsible for OAK Flavoured Milk, focussing on brand strategy, new product development, and campaign management.
Assistant Brand Manager, Australia & New Zealand
Brisbane (2016 - 2017)
Managed projects for Ice Break Iced Coffee, focussing on new product development, campaign management, and brand activation.
Marketing Assistant, Australia & New Zealand
Brisbane (2014 - 2015)
Assisted with projects in Flavoured Milk and Iced Coffee categories, focussing on new product development, campaign management, and brand activation.
Student Brand Manager
Brisbane (2011 - 2013)
Implemented Red Bull consumer recruitment strategy and assisted with national campaigns, focussing on brand activation and influencer marketing.
Qualifications
Business Management (Marketing Major) (2013)
The University of Queensland
Commerce (Finance Major) (2013)
The University of Queensland