Welna Welna
Marketing Manager
Experienced B2B Marketing Director skilled in GTM Strategy, ABM, and Sales Enablement
About Welna
Margaret Welna is an experienced B2B Marketing Director with expertise in GTM strategy, ICP, ABM, partner/channel marketing, sales enablement, and stakeholder leadership. She has successfully led marketing initiatives for companies like Optimizely, H&R Block, Schneider Electric, NTT DATA, and Artis Group. Margaret is known for rebuilding pipelines, implementing operating cadences, and driving revenue through strategic marketing programs. She holds a Master of Applied Finance from UNSW and has experience with various MarTech tools and platforms.
Experience
Consulting
B2B Marketing Director (Consulting / Embedded) (2026 – Present)
Embedded B2B SaaS marketing leader resetting commercial focus, stabilising pipeline, implementing operating cadences, and rebuilding partner/channel motions.
Optimizely
Field Marketing Manager, ANZ (Contract) (2024 – 2024)
Led ANZ field marketing, delivered programs, improved SDR follow-up, and increased pipeline contribution through ABM-aligned cadences.
H&R Block Australia
Marketing Manager (Contract) (2022 – 2023)
Led national brand and CMS modernisation, achieved first-page SEO rankings, and maintained high NPS during peak seasons.
Schneider Electric
Channel Marketing Manager, Pacific (2021 – 2022)
Led Pacific channel marketing, rebooted IT Solutions Provider Partner Program, and delivered successful demand and sell-through programs.
NTT DATA Business Solutions
Marketing Manager (2018 – 2020)
Directed field marketing, ABM, and PR, rebuilding lead-to-close motions and driving enterprise deals and C-suite engagement.
Artis Group
Marketing Manager (2014 – 2018)
Built national marketing function and CRM-led GTM, led cross-functional delivery, and received industry awards.
Hands-On Systems
Marketing Specialist (2011 – 2014)
Supported SaaS go-to-market execution, messaging, digital campaigns, and competitive positioning.
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