Vanessa Leblanc
Marketing Manager
Marketing Strategy Consultant | Brand Messaging, Direction & Implementation
About Vanessa
Vanessa LeBlanc is a skilled marketing professional with expertise in destination marketing, communication strategy, leadership, digital marketing, and engagement strategy. She has a proven track record of successful results in her marketing career. Vanessa has experience in developing online courses, managing shopping centre marketing, and driving revenue opportunities. She is known for her creativity, innovation, and ability to leverage opportunities effectively. Vanessa's career highlights include implementing digital strategies, enhancing loyalty programs, and developing marketing budgets. She holds a Bachelor of Social Science with a focus on management and marketing in leisure, tourism, and recreation.
Experience
Vanessa LeBlanc
Marketing, Brand & Business Coach (2015 – Present)
Developed online courses and digital products for women in business. Strengthened expertise in business communication, course and product development, and refined audience engagement. Nominated for the North American Mompreneur award.
Capalaba Central, Dexus Property Group
Marketing Manager (2014 – 2015)
Developed and implemented marketing campaigns to increase visitation and drive revenue opportunities. Implemented national and local digital strategies resulting in increased Facebook audience and click-through rate. Enhanced loyalty rewards program generating over $195,231 in registered receipts and 1730 visits.
Vea Marketing
Marketing & Communication Consultant (2014 – 2014)
Provided freelance marketing services to support new business development. Offered advice on marketing plans and grant applications.
Troon Golf - Australia, Asia, Pacific Region
Director of Sales and Marketing (2010 – 2012)
Responsible for driving visitation, rounds, and revenue opportunities for golf and clubhouse facilities. Developed marketing/communication benchmarks, initiated new programs, and collaborated on lifestyle marketing focus. Enhanced loyalty card program and online voucher system for members.
Springfield Land Corporation
Project Marketing Manager (2008 – 2010)
Generated awareness for Greater Springfield through innovative marketing strategies. Introduced social media, implemented digital marketing strategies, and managed multiple integrated marketing projects.
Troon Golf - Australia Pacific Region
National Marketing Manager (2008 – 2008)
Led marketing initiatives for seven golf facilities in Australia. Mentored facility Marketing Executives, developed customer loyalty programs, and introduced online booking portals.
Brookwater Golf Club
Marketing & Communications Manager (2005 – 2008)
Implemented strategic marketing and communication plans that increased revenue and participation in golf events. Expanded email database, collaborated with residential sales team, secured publicity and sponsorships.
Key Skills
Qualifications
Certificate IV Real Estate Practice NSW (2025)
Entry Education
Ayurvedic Lifestyle Consultant (2012)
AIAS
Bachelor of Social Science (Recreation and Tourism (2001)
University of Newcastle
Key Industries
Software & Tools
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