Vanessa Doti
Chief Marketing Officer
Senior Marketing Leader | Global Brand Strategy | FMCG | PepsiCo & AB InBev | Gold Coast
About
I'm a senior marketing leader with 15+ years building iconic global consumer brands at PepsiCo, AB InBev and Nestlé across 13 markets in Latin America and the US. I've owned full P&L, managed budgets over AU$45M, led sports sponsorships at the scale of the FIFA World Cup and Copa Libertadores, and turned disengaged teams into high performers.
What sets me apart is the combination of global brand strategy with hands-on commercial execution, and the cultural fluency that comes from living and working across Brazil, Latin America, the US and now Australia. I'm fluent in English, Portuguese and Spanish, and I genuinely understand how different markets think, buy and connect with brands.
My work has been recognised with several awards for outstanding marketing strategy and results.
I specialise in:
- Brand strategy and positioning
- Integrated campaigns and go-to-market launches
- Sponsorship and sports marketing
- Cross-functional and agency management
- People-first leadership and team development
I work best with consumer brands in FMCG, food and beverage, sports, health and wellness, beauty and lifestyle that are ready to grow, enter new markets or sharpen their brand story.
Based on the Gold Coast with full working rights and available immediately.
When I'm not in strategy mode, you'll find me planning my wedding, exploring new countries (60+ and counting!) or working with women in 14 countries on their personal brand through BrandYou®.
Experience
BrandYou®
Founder (2024 – Present)
Founded BrandYou®, a mentoring service for women helping in personal brand growth, career advancement, and business development. Manages marketing, finances, and business development with over 50 participants in individual and group sessions.
PepsiCo, Brazil
Head of Marketing Elma Chips Peanuts & BFY Brands (2023 – 2024)
Repositioned Elma Chips Peanuts, scaled PopCorners, and boosted eQlibri's volume. Led a disengaged team to deliver promotions and talent recognitions. Managed a budget of around AU$15M.
PepsiCo, Brazil
Head of Gatorade Brazil (2022 – 2023)
Launched democratisation strategy, innovative campaigns, and marketing activations for major events. Managed a budget of approximately AU$45M and led innovation portfolio and digital campaigns.
PepsiCo, Brazil
Marketing Lead for Pepsi LATAM (2021 – 2022)
Led award-winning modular campaigns in 11 markets, adapted global strategies to local cultures across 13 markets, and influenced regional planning and stakeholder alignment.
PepsiCo, Brazil
Marketing Lead for H2OH! and Strategic Projects (2020 – 2021)
Drove significant volume growth for H2OH!, identified market expansion opportunities, and delivered full marketing strategy across campaigns, digital, and brand growth for 5 countries.
PepsiCo, Brazil
Brand Manager of H2OH! Brazil and LATAM (2019 – 2020)
Launched the H2OH! food-occasion platform, leading to 2M trials and Marketer of the Year recognition. Supported marketing execution and alignment across 4 countries.
AB InBev, Brazil
H2OH! & Lipton Jr. Brand Manager (2018 – 2018)
Repositioned H2OH! with double-digit volume growth and best Brand Health results. Developed zero-sugar portfolio strategy for Lipton with an award-winning digital campaign.
AB InBev, Brazil
Global & Domestic Premium Brands Innovation Manager (2016 – 2017)
Led global bottle shape development for Budweiser, elevated Premium Brand innovation results to 1st in Top Line, and coordinated 15 innovation projects for Budweiser and Stella Artois.
Antarctica
Strategic Planner (2015 – 2016)
Revamped brand strategy with regional focus, oversaw major campaigns and events for Antarctica brand cause.
Key Skills
Qualifications
Bachelor of Marketing & Communication (2012)
ESPM
PostGraduation Degree in Business and Marketing (2011)
UCSD - University of California San Diego
Key Industries
Software & Tools
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