Trudie Constable

I&M Marketing Solutions was created to support growing businesses that need experienced marketing direction without the structure of a traditional agency or the immediate need for a fulltime senior hire.

The focus is on building practical, sustainable marketing systems that improve visibility, support sales activity and create consistency over time. This includes a combination of strategy, content, campaigns, email marketing, websites, events and broader marketing coordination.

Rather than operating as a disconnected external provider, I&M Marketing Solutions works closely with internal teams and leadership to help marketing move forward in a way that is aligned to the business, realistic to maintain and focused on long-term momentum.

The approach is intentionally hands-on, balancing strategic thinking with execution support across day-to-day marketing activity.

Led I&M Marketing Solutions to provide practical marketing systems for growing businesses, focusing on strategy, content, campaigns, and marketing coordination. Worked closely with internal teams and leadership to align marketing activities with business objectives.

• Developed and executed a regional marketing plan aligned to sales goals, driving qualified lead generation across APAC.

• Led and mentored 3 marketing interns, supporting delivery of content, campaigns and event marketing tasks.

• Streamlined the marketing technology stack from 7 platforms to 3, improving efficiency and simplifying operations.

• Deployed marketing automation and nurture journeys to support full-funnel demand generation and conversion.

• Led end-to-end integrated campaigns across events, email, and paid/social, aligned to priority services and key messaging.

• Optimised webinar and event processes, improving registrations and increasing attendance rates (e.g., 20% → 45% average webinar attendance).

• AI-supported design production: Leveraged Canva and Figma (plus AI design tools) to quickly produce and iterate campaign assets for web, social and events.

• AI-enabled content delivery: Used Copilot, ChatGPT and QBot to accelerate first drafts for EDMs, webinar promotions/follow-ups, landing page copy and LinkedIn content, while maintaining brand tone and final editorial control.

• Oversaw website redevelopment and managed digital content (website, blogs, press), ensuring SEO best practices and consistent brand tone of voice.

• Implemented reporting and performance tracking to measure ROI, optimise spend, and report results to leadership.

Developed and executed regional marketing plans to generate qualified leads across APAC. Mentored interns, streamlined marketing technology stack, deployed marketing automation, and led integrated campaigns across events, email, and paid/social channels.

Delivered event marketing and partner programs, maintained CRM strategy, managed MQLs, and ensured marketing activities aligned with sales expectations.

• Delivered event marketing and partner-led programs (breakfasts/lunches/webinars), handling invitations, registrations, agendas, and stakeholder coordination.

• Partnered closely with sales and leadership to ensure marketing activity matched sales expectations, with goals reviewed and aligned quarterly.

• Creation and ownership of CRM strategy and implementation • Management of MQL’s across all inbound and outbound channels.

• Developed and executed the annual marketing strategy, communicating quarterly plans and monthly activity to maintain alignment and momentum.

• Drove measurable digital growth, including +39.1% LinkedIn followers and +136.78% website traffic in 12 months.

• Planned and optimised multi-channel campaigns (LinkedIn, Twitter, AdWords, email), tracking ROI and improving performance through reporting insights.

• Owned content and communications across website, social, and email (blogs, newsletters, case studies), maintaining brand consistency and capability messaging.

• Partnered closely with sales and leadership to ensure marketing activity matched sales expectations, with goals reviewed and aligned quarterly.

• Managed brand governance across the business—ensuring outbound documents and communications met brand guidelines.

• Delivered event marketing and partner-led programs (breakfasts/lunches/webinars), handling invitations, registrations, agendas, and stakeholder coordination.

Directed annual marketing strategies, drove digital growth, optimized multi-channel campaigns, managed brand governance, participated in event marketing, and partnered with sales for aligned activities.

Supported digital marketing execution, coordinated events, managed marketing collateral, led in CRM selection and migration, and facilitated proposal and sales admin workflows.

Managed client relationships, delivered product demonstrations, achieved strong client feedback, and supported internal product training to enhance team capability.

Managed credit operations, improved internal processes, provided sales support, and enhanced understanding of agreements and invoices.

Built client relationships, conducted interviews, achieved rapid placements, and managed recruitment workflows for finance roles.

Managed client relationships, conducted demos, proposals, and maintained pipeline progression to meet annual budget targets.

Informed customers of promotions, supported client managers, and assisted with campaign management.

Managed rental collections, prepared reports, administered lease files, and liaised with customers in a shopping centre management role.