Tara West
Marketing Manager
Experienced Strategic Marketing Professional Specialising in B2B SaaS and Content Creation
About Tara
Tara West is a strategic marketing and content professional with extensive experience in B2B SaaS, EdTech, and professional services. She excels in delivering end-to-end content programs, multi-channel campaigns, and client relationships. Tara's expertise spans agency and consulting environments, and she is known for her clear communication, structured project delivery, and collaborative working style. She offers strong skills in content strategy, account management, project coordination, and marketing automation. With a background in managing client relationships and coordinating project delivery, Tara has a proven track record of producing measurable outcomes and engaging content across various platforms.
Experience
Vove Digi
Marketing/Communications Consultant (2024 – Present)
Supported purpose-led organisations in developing marketing strategies, strengthening engagement, and improving communications across digital and social channels. Developed values-aligned content strategy and donor outreach, authored SEO-optimised blog content, provided sales and consulting support, and guided stakeholders through digital change.
Hat Media
Content Marketing Manager/Project Lead (2022 – 2024)
Managed B2B SaaS clients across Australia, Hong Kong, and the US. Led content programs, client relationships, and multi-channel campaigns. Developed various content types, oversaw social media strategy, ghostwrote executive content, and produced thought leadership pieces. Successfully pitched and placed thought leadership content, managed account-based marketing initiatives, and produced sales enablement collateral.
Vove Digi
Content Marketing Manager/Brand Strategist (2019 – 2022)
Managed end-to-end content and digital marketing for clients across diverse industries. Developed website content strategy, maintained content calendars, wrote and deployed email campaigns, produced podcasts, advised clients on strategic messaging, and authored customer success stories.
Ready to work with Tara West?
Get matched with Tara West or another top marketing consultant in minutes.