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Syed Zameer

Syed Zameer

Digital Marketing Manager

Digital Marketing Manager | Performance Marketing & Lead Generation | E-Commerce | Paid Media & Marketing Automation

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About Syed

I’m a results-driven Digital Marketing Manager with over 8 years of experience developing and executing digital marketing, performance advertising and e-commerce strategies across multiple industries.

I specialise in lead generation, paid media, conversion optimisation and revenue growth. In the UAE real estate sector, I've consistently generated more than 5,000 qualified leads per month through integrated digital campaigns. I've also managed marketing budgets exceeding $1.1 million and delivered measurable improvements in campaign performance, customer acquisition and online sales.

My experience spans Google Ads, Meta advertising, LinkedIn, TikTok, Snapchat, SEO, email marketing, WhatsApp marketing, SMS campaigns and marketing automation. I also have hands-on experience managing e-commerce operations across Shopify, Amazon and Daraz, including product listings, marketplace optimisation, customer journeys and conversion improvements.

Throughout my career, I've worked across real estate, e-commerce, retail, education, automotive and digital advertising. I've also led teams of more than 60 professionals, managed cross-functional operations and collaborated with international teams to deliver business and marketing objectives.

I take a data-driven and commercially focused approach to marketing, combining strategy, execution and performance analysis to help businesses generate qualified leads, improve conversions and achieve sustainable growth.

Experience

GPG Global Real Estate | Dubai, UAE

Digital Marketing Manager (2026 – Present)

Lead end-to-end performance marketing and growth strategies for a luxury real estate brokerage in Dubai.

Manage and scale paid media campaigns across Google, Meta, LinkedIn, TikTok, Snapchat, Yandex and VK.

Drive qualified lead generation and sales growth across the GCC, Europe, USA, Africa and India.

Plan and execute multilingual campaigns, A/B testing frameworks and high-converting landing pages.

Manage marketing budgets with a strong focus on return on investment, customer acquisition cost (CAC) and cost per lead (CPL).

Collaborate with Sales, CRM and Operations teams to improve lead management and conversion tracking.

Analyse campaign performance, develop dashboards and report insights to leadership.

Springfield Properties | Dubai, UAE

Senior Digital Marketing Executive (2024 – 2025)

Developed and executed digital marketing strategies for luxury real estate properties, generating more than 5,000 qualified leads monthly.

Managed Google Ads campaigns, optimising keywords and ad copy to achieve a 40% higher click-through rate than the industry average.

Executed paid social media campaigns across Facebook, Instagram, LinkedIn and Twitter, increasing brand engagement by 60%.

Designed and implemented WhatsApp marketing campaigns, achieving conversion rates of more than 38%.

Managed email marketing campaigns involving audience segmentation and A/B testing, achieving 35% open rates.

Coordinated IVR call campaigns and SMS marketing initiatives to expand lead generation channels.

Analysed campaign performance and provided actionable insights to support strategic decision-making.

Khiara Group | Dubai, UAE

Digital Marketing Manager & E-Commerce Lead (2023 – 2024)

Managed end-to-end e-commerce operations, including product catalogues, inventory coordination and customer journey optimisation, contributing to a 55% increase in online revenue.

Developed integrated marketing strategies across SEO, PPC, email marketing and social media, increasing website traffic by 65% and online sales conversions by 45%.

Managed product listings, pricing strategies, promotional campaigns and checkout optimisation, reducing cart abandonment by 35%.

Developed social media strategies that increased brand awareness by 35% and generated qualified website traffic.

Integrated paid advertising, organic social media and email automation, improving overall conversion rates by 80%.

Implemented email marketing initiatives, including cart recovery, personalised product recommendations and customer segmentation.

Collaborated with web development teams on website management, UX/UI improvements and e-commerce functionality.

Analysed customer behaviour and e-commerce performance using Google Analytics to improve product positioning and marketing ROI.

Manqoosh Marketing & Advertising Est. | Dubai, UAE

Senior Digital Marketing Strategist (2022 – 2023)

Conducted market research, SWOT analysis and competitor analysis for clients across online gaming, education, real estate and automotive industries.

Configured Google Analytics and Google Tag Manager to track conversions and monitor website performance.

Managed multiple advertising networks to maximise impressions and lead generation within allocated budgets, achieving a 25% cost reduction across client portfolios.

Used Demand-Side Platforms (DSPs) to improve ad placements and campaign performance by 40%.

Planned and managed Facebook and Google Display campaigns, optimising budget allocation and return on investment.

Digital Dividend | Karachi, Pakistan

PPC & Social Media Specialist (2021 – 2022)

Developed and managed PPC campaigns across multiple client accounts, exceeding ROI targets by 30%.

Planned and executed social media marketing campaigns to improve brand engagement and audience growth.

Managed social media content creation, community engagement and campaign optimisation.

Implemented SEO strategies to improve organic search rankings and website traffic.

Set up and optimised Google My Business profiles to improve local search visibility.

Conducted keyword research using Ahrefs and Google Keyword Planner to improve campaign targeting.

Helpp Technologies Private Limited | Karachi, Pakistan

Digital Performance Specialist (2021 – 2021)

Designed and executed digital media campaigns aligned with business objectives and performance KPIs.

Managed high-volume Google Ads campaigns with monthly advertising spend exceeding $25,000.

Worked across YouTube Ads, Search Ads, Meta and Instagram advertising.

Developed SEO strategies to support product roadmaps and digital marketing planning.

Self-employed Consultant

Digital Marketing Specialist (Freelance) (2018 – Present)

Develop and implement digital marketing and e-commerce strategies for clients across different industries.

Manage marketing communications, content calendars and social media campaigns.

Plan and execute content marketing, social media advertising and influencer marketing campaigns.

Manage social media accounts, community engagement and paid advertising activities for multiple clients.

Develop campaign tracking URLs and monitor marketing performance to measure ROI.

Provide digital marketing, online advertising and business planning support to small and growing businesses.

Conduct competitor analysis and keyword research to identify SEO and backlink opportunities.

Manage websites and e-commerce platforms using WordPress and Shopify.

Use Google Ads and Google Analytics to optimise campaign performance and improve business results.

Daraz (Alibaba Group) | Karachi, Pakistan

Team Lead, Live Chats & Vendor Support Executive (2017 – 2021)

Progressed from Vendor Support Executive to Team Lead, taking on increasing leadership and operational responsibilities.

Led a team of more than 60 customer service executives across multiple campaigns, consistently meeting KPIs and performance targets.

Managed B2B vendor support operations, ensuring compliance with company policies and service standards.

Led automation initiatives for vendor data validation, streamlining processes and reducing processing time by 40%.

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