Susanne Pringle
Marketing Manager
Experienced Marketing Management Professional with Expertise in Strategic Planning, SEO Campaigns, and Team Leadership
About Susanne
EXECUTIVE PROFILE
Commercially focused marketing leader with a decades-long track record of helping technology businesses translate complex products into compelling customer value, build marketing capability, and accelerate sustainable growth.
Experienced across enterprise software, SaaS, customer experience, financial services, supply chain, fashion, manufacturing and public sector, I have led marketing transformation through some of the most significant shifts in technology—from early software engineering tools and AI through to cloud, digital demand generation and modern marketing operations.
My strength lies in simplifying complexity, aligning product, sales and marketing teams, and building the infrastructure, capability and commercial focus required for growth.
CAREER PHILOSOPHY
I believe the best marketing leaves a business stronger than I found it. Throughout my career I’ve built marketing infrastructure, developed capable teams, translated complex technology into business value, and created sustainable growth that continues long after my engagement ends.
Experience
Freelance
Marketing & Content Strategy Consultant (2017 – Present)
Led and implemented digital marketing strategies, including SEO, SEM, and SMM. Managed multiple client projects, provided regular performance reports, and optimised marketing operations for clients. Crafted compelling content to enhance marketing effectiveness and engagement for various sectors.
Transaction Solutions (TAS)
Head of Marketing (2017 – 2020)
Headed the organisation's brand management and marketing activities. Achieved significant download rates for marketing materials, strengthened marketing capabilities, developed brand identity for a new subsidiary, and expanded the sales force contact database. Enhanced sales effectiveness through lead follow-up and integration into the sales pipeline.
Infor
Global Marketing Director Manufacturing Value Apps - ERP, SCM, WMS (2015 – 2017)
Directed global marketing team, executed diverse marketing tactics, designed multi-channel campaigns, and collaborated to boost revenue. Successfully executed SEM campaigns, enhanced social media strategies, and exceeded lead-to-pipeline sales targets every quarter across regions. Transformed social media engagement and lead generation for the company.
Infor
Global Campaign Director Fashion and Office of the CFO (2011 – 2015)
Led global marketing efforts, developed global campaigns, and executed demand generation campaigns across regions. Exceeded annual pipeline targets, elevated Fashion segment significantly, and contributed to revenue growth. Successfully led Office of CFO project and demonstrated expertise in managing high-stake projects.
Infor
Pacific Marketing Director (Australia, NZ, Fiji, PNG) (2007 – 2011)
Managed local marketing campaigns, PR activities, and lead tracking. Led direct marketing campaigns, drove demand, and evaluated delivery model and relationships with providers. Pioneered development of a lead tracking system and surpassed lead generation targets with exceptional pipeline growth. Recognised as a leader aligned with sales and marketing strategies to exceed expectations.
Key Industries
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