Sophie Eaton
Digital Marketing Manager
Experienced Digital Marketing Specialist Driving Growth & Engagement
About Sophie
Results-driven digital marketing specialist with over 6 years of experience in customer acquisition and growth through multi-channel campaigns, paid media, and partnerships. Skilled in managing stakeholders, executing integrated campaigns, and optimizing performance with data-driven insights. Proficient in email, paid social, SEO, events, and content marketing, achieving pipeline growth, improved ROI, and global campaign scalability.
Experience
The Law Society of New South Wales
Senior Digital Marketing Specialist (Contract) (2026 – Present)
- Executed multi-channel acquisition campaigns across email, social, and web
- Optimised website content and landing pages for improved SEO and conversion rates
- Collaborated with internal stakeholders on content-led campaigns and strategic initiatives
- Supported development of targeted programs incl. Indigenous engagement initiative
S&P Global Market Intelligence
Senior Marketing Coordinator (2023 – 2025)
- Led integrated marketing campaigns across EMEA & US for Tax & Sustainability solutions
- Delivered email nurture programs, webinars, and thought leadership campaigns for qualified leads
- Partnered with sales, product, and external stakeholders to align campaign strategy
- Executed paid and owned channel campaigns to support acquisition
- Managed ABM initiatives, enterprise client events, and analysed campaign performance
S&P Global Market Intelligence
Senior Digital Media Specialist (2021 – 2023)
- Managed 250+ paid search and display campaigns annually across global markets
- Drove customer acquisition through performance marketing and optimised campaigns
- Produced campaign performance reports and insights for data-driven decision making
- Developed creative assets and messaging to enhance engagement
- Supported paid social strategy on LinkedIn, X, Instagram for expanded reach
S&P Global Market Intelligence
Specialist Event Operations (2019 – 2021)
- Delivered end-to-end event marketing campaigns including conferences, webinars, and client events
- Managed cross-functional stakeholders and vendors for seamless execution
- Supported lead generation through event and webinar programs (ON24)
- Oversaw logistics, budgets, and marketing promotion for large-scale events
OneTrust
Events Marketing (2018 – 2019)
- Executed multi-location marketing campaigns for Privacy Connect workshops across Europe
- Managed logistics, communications, and post-event lead follow-up campaigns
- Delivered multiple concurrent events demonstrating strong project management skills
Special Bar Service
Event Coordinator (2017 – 2018)
- Managed client relationships with major brands (Asahi, Molson Coors, Diageo)
- Delivered client-focused solutions and event activations with high-quality execution
- Coordinated cross-functional teams to deliver projects on time and within budget
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