Shauna Samuels-Dunbar
Brand Strategist
Experienced Marketing Strategist Specializing in Brand Growth & Strategy
About Shauna
Insight-led marketing strategist with nearly two decades of experience in translating market, consumer, and competitive intelligence into brand positioning and growth. Skilled in customer segmentation, database growth, integrated campaign development, and senior stakeholder engagement. Proficient in tools like Salesforce, Google Analytics/Ads, Mailchimp, and Canva.
Experience
SSD Brand Services
Owner Operator / Marketing & Brand Strategist (2025 – Present)
Operates as an independent strategy consultant for various sectors, tailoring marketing frameworks to meet client objectives. Executes marketing strategies including content, social media, events, and partnerships.
Barbagallo Motors
Head of Marketing (2023 – 2025)
Led marketing strategy for 12 brands, achieved Lamborghini's highest sales uplift, and was named Marketing Manager of the Year. Managed digital and social strategies across luxury brands.
Smales Jewellers
Senior Marketing Manager (2016 – 2022)
Directed brand strategy for multiple luxury brands, grew e-commerce sales, developed successful jewellery campaigns, and enhanced customer segmentation and product campaigns.
Carlton United Brewers
State Customer Marketing Manager (2011 – 2014)
Improved brand-to-venue fit and commercial performance by utilizing consumer insight. Designed and implemented local marketing strategies to grow sales.
Hallmark Cards
Trade Marketing Manager (2006 – 2009)
Expanded retail store database using trade marketing strategies. Identified growth opportunities and led acquisition strategy based on analytics.
Nike Australia
Production Marketing Manager (2000 – 2006)
Managed large-scale events and merchandising. Oversaw the rollout of launches, shopfits, and activations with a team. Created brand manuals for the Australian market and partners.
Key Skills
Key Industries
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