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Shaun Fahey

Shaun Fahey

PPC Specialist

Experienced Google Ads Specialist & Performance Marketing Consultant with Expertise Across Various Campaigns

Melbourne, VIC, Australia
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About Shaun

Performance marketing specialist with 10+ years' experience in managing Google Ads, Meta, TikTok, and Pinterest campaigns across various sectors. Skilled in Google Ads (Search, Shopping, PMAX, Demand Gen, YouTube), Meta Ads Manager, GA4, TikTok Ads, Pinterest Ads, SQR analysis, reporting tools, keyword research, and client management. Transitioning into freelance consulting for Google Ads management and strategy. Worked for Jaywing Australia, WME Australia, Eva Home, and Mediacom. Holds certifications in Google Ads, Google Analytics, and Marin. Education includes Bachelor of Computer Systems and Advanced Diploma of Computer Systems Engineering.

Experience

Jaywing Australia

Paid Media Analyst (2021 – 2026)

Managed PPC accounts across Google Ads, Meta, TikTok, and Pinterest for clients in legal, education, retail, and media sectors. Led account lifecycle management, new campaign launches, client relationships, and performance analysis. Developed Meta creative strategy and conducted ongoing optimizations.

WME Australia

PPC Specialist (2019 – 2021)

Co-managed Google Ads accounts for up to 60 clients. Conducted onboarding, optimization, reporting, and research using tools like SEMRush and Ahrefs. Created ad copy and delivered data-driven insights. Managed ad accounts' setup, audits, and rebuilds.

Eva Home

Search & Social Specialist (2019 – 2019)

Managed Google Ads, Facebook, Instagram, and digital campaigns for Eva Sleep. Oversaw ad activities, budget management, creative development, and campaign implementations. Conducted audits, reporting, and performance improvement initiatives.

Mediacom

Digital Performance Coordinator (2016 – 2019)

Operated within a Search & Social team for mid-size to large clients, managing budgets, bids, and optimizations. Conducted SQR analysis, reporting, and social campaign production. Monitored clients' acquisition goals using analytics platforms.

Key Skills

Pay Per Click (PPC) Campaign Strategy Digital Marketing Campaign Management eCommerce

Key Industries

Education & Training Fitness & Sport Insurance & Financial Services Not-For-Proft Professional Services

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