Setareh Mahdian

Contribute to Board-level discussions across strategy, governance, marketing, communications, digital transformation and stakeholder engagement.

Founded and lead an independent marketing consultancy, providing strategic leadership, go-to-market strategies, CRM and marketing automation, digital experience optimization, and marketing performance analysis. Lead multidisciplinary teams, manage budgets, and ensure effective delivery of marketing initiatives.

Co-founded an AI-powered diagnostic health-tech venture focused on supporting faster and more accurate pneumonia diagnosis through chest X-ray imaging. Led go-to-market strategy, value proposition development, investor narrative and stakeholder positioning.

Led the national marketing function of a medico-legal and medical indemnity insurer, focusing on marketing strategy, member acquisition and retention, digital transformation, website management, brand communications, and commercial performance. Managed a multidisciplinary team and collaborated with various departments to deliver marketing objectives.

Managed marketing and sales operations for a B2B technology provider, overseeing marketing strategies, sales pipeline optimization, product marketing alignment, and team leadership. Increased sales-qualified leads by 35% and reduced customer acquisition costs by 28% within six months.

Led digital product development and commercialization for a national business services franchise network, focusing on product strategy, development, go-to-market planning, and business growth. Successfully launched six digital products within 18 months, contributing to revenue increase.