Setareh Mahdian
Chief Marketing Officer
Experienced Senior Marketing Leader and Consultant Specializing in Growth Strategy and Transformation
About Setareh
Senior marketing leader and consultant with 17+ years of experience in healthcare, insurance, SaaS, professional services, and regulated industries. Excels in diagnosing growth barriers, setting marketing strategy, and overseeing brand, customer acquisition, website/CRO, SEO/AIO, CRM, MarTech, and analytics for coherent growth systems. Skilled in executive-level strategy and hands-on execution, with expertise in budget management, team leadership, agencies, digital transformation, and measurable commercial outcomes. Available for fractional CMO, Head of Marketing, interim, and part-time leadership roles in Australia.
Experience
GrowthGen Digital - Marketing & Business Consulting
Marketing & Business Consultant (2025 – Present)
Founded and lead an independent consultancy providing senior marketing and growth leadership to founders and growth-stage businesses in regulated sectors. Delivers end-to-end reviews, sets priorities, advises on CRM, MarTech, and marketing automation, and coordinates specialist resources. Creates and manages growth strategies across various channels, integrating SEO, AIO/GEO, email, social, content, website/CRO, and lifecycle marketing.
MDA National — Medical Indemnity Insurance (B2B, B2C)
National Marketing Manager (2018 – 2025)
Led the national marketing function, spearheaded digital transformation initiatives, and developed AI policies at a medical indemnity insurer. Doubled junior doctor acquisition and increased retention, improved digital engagement, and managed omnichannel campaigns. Built partnerships, led a marketing team, and collaborated with internal departments to enhance performance.
Neotechnology — SaaS (B2B)
Marketing Manager (2016 – 2018)
Directed marketing and sales strategy for a SaaS provider, enhancing demand generation, customer acquisition, and team performance. Optimised sales-qualified leads, reduced CPA, refined customer segmentation, messaging, and buyer journeys. Supervised a sales and marketing team, aligned activities with revenue targets, and fostered collaboration between sales, product, and marketing.
Ready to work with Setareh Mahdian?
Get matched with Setareh Mahdian or another top marketing consultant in minutes.