Sandie Lane
Chief Marketing Officer
Experienced Senior Integrated Marketing and Communications Specialist
About Sandie
Senior integrated marketing and communications specialist with over 25 years of experience across technology, government, energy, health, and financial services sectors. Skilled in marketing strategy, stakeholder engagement, digital marketing, and content development. Experienced in working with senior stakeholders and leading geographically dispersed teams. Holds two postgraduate business degrees. Proficient in strategic communications, media relations, internal communications, and team leadership.
Experience
Allison Worldwide
Account Director (2022 – Present)
Provides strategic marketing and communications counsel to global clients. Develops and implements marketing strategies, stakeholder messaging, and media programs. Manages media relations and leads a team. Member of the global agency CEO Advisory Council.
Recognition
Account Director (2019 – 2022)
Offered strategic marketing and communications counsel. Developed integrated campaigns and led a junior team.
Tweed Shire Council and Gold Coast 2018 Commonwealth Games Corporation
Communication and Stakeholder Engagement Specialist (2018 – 2019)
Led projects to enhance employee and volunteer communications. Provided counsel to government executives and led issues management.
ExxonMobil Corporation
Strategic Advisor (2010 – Present)
Provides communications and stakeholder engagement advice to executives for major projects. Develops technical reports and stakeholder communications for complex projects. Supports engagement in high-profile project environments.
IBM Asia Pacific
Marketing and Communications Director Asia Pacific (2003 – 2014)
Advised senior management on marketing and communications. Managed integrated marketing across 25 countries. Led media relations and supported leaders through organizational change.
Insurance Council of Australia
National Public Affairs Manager (2000 – 2003)
Managed industry responses to multiple issues. Developed and implemented a communications strategy. Worked in a rapidly changing regulatory environment.
Olympic Co-ordination Authority
International Media Relations Manager (1997 – 2000)
Advised key officials on communications. Led media engagement activities during the Olympics. Managed communications response to critical issues during the Sydney Olympic Games.
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