Samuel O'Connor
Digital Marketing Strategist
Experienced Marketing Professional Specialising in Automation & CRM
About Samuel
Marketing professional with 10+ years’ experience in marketing automation and CRM. Specialises in leveraging martech platforms to build, launch, and optimise omni-channel marketing campaigns. Experienced in stakeholder management, reporting, and database management.
Experience
BluprintX
CRM Manager (2024 – 2025)
Provided strategic CRM support to Uber, leading CRM strategy for Uber Central and Uber Health. Worked on automated email and push campaigns, identified data points for personalisation, and collaborated with various stakeholders for marketing campaigns.
PEI Group
Senior Marketing Operations Manager (2021 – 2024)
Oversaw customer journey for events & membership products across 6 brands. Managed global marketing automation strategy using Marketo and Microsoft Dynamics. Collaborated with stakeholders worldwide and provided training on marketing automation and CRM best practices.
Jacobs Media Group
Marketing Manager (2018 – 2021)
Managed customer journey for events and subscription products across 10 brands. Implemented global marketing automation strategy using Salesforce Pardot and Sales Cloud. Conducted day-to-day maintenance of Sales Cloud and provided training for marketing and sales teams.
Oryon Imaging
Marketing Executive (2016 – 2018)
Utilised Salesforce Sales Cloud and Marketing Cloud for automated marketing campaigns. Supported sister company Oryon Connect in automating event marketing campaigns. Provided ongoing Marketing Cloud training to the marketing department.
Pre-fit Ltd
Marketing Co-ordinator (2015 – 2016)
Managed marketing activities for a snowsports equipment fitting company. Responsible for coordinating marketing campaigns and activities.
Key Skills
Qualifications
Marketing Cloud Account Engagement Specialist (2025)
Salesforce
Marketo Engage Business Practitioner (2025)
Adobe
BSc, Hons - Biomedical Science (2015)
Queen Mary University of London
Key Industries
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