Samantha Leese
Chief Marketing Officer
Experienced Fractional CMO and Digital Strategist with Global Expertise
About Samantha
Samantha Leese is a Fractional Chief Marketing Officer with 20 years of experience in digital transformation, brand, and marketing strategy. She has worked in various sectors and countries, handling multimillion-dollar budgets and small organisations. Her expertise includes digital transformation, AI adoption, product ownership, brand strategy, and acting as a fractional CMO. Samantha has led projects for notable organizations like Allergan and founded Find Why Consulting, focusing on marketing and digital leadership. She has a strong background in building digital products, implementing CRM systems, and driving successful marketing campaigns globally. With extensive experience in agency and corporate roles, Samantha excels in strategy development, team leadership, and client relationships.
Experience
Find Why Consulting
Founder and Managing Director (2022 – Present)
Senior-led consultancy based in Perth, providing marketing and digital leadership services. Manages strategy, client relationships, and a team of specialists. Successfully completed over 20 website builds, implemented paid media strategies, and developed innovative consulting offers.
Allergan Aesthetics
Director, Digital and Consumer (2020 – 2022)
Formulated consumer and digital strategies, managed media investments, and led in-house agency teams. Drove omnichannel customer experience initiatives and enhanced first-party data collection.
Allergan
Head of Omnichannel Customer Experience, International (2018 – 2020)
Led omnichannel and CRM transformation, aligning sales and marketing efforts. Established a unified view of the customer across international markets.
Allergan
International Consumer Strategy Director (2013 – 2018)
Directed consumer acquisition and retention strategies globally, implementing a hub-and-spoke agency model to enhance efficiency.
Scoop Publishing and MOH
Media and Advertising Sales (2001 – 2013)
Transitioned from print to online products, driving sales growth and market expansion.
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