Sam Veal
Marketing Strategist
Commercial Growth Sales and Marketing Leader
About Sam
Sam Veal is a seasoned commercial growth leader with over 20 years of experience in sales, marketing, and revenue performance across various sectors including engineering, mining, industrial, finance, and media. He has a strong track record of leading teams, improving pricing discipline, enhancing commercial reporting, and achieving measurable pipeline, margin, and revenue outcomes. With expertise in commercial strategy, sales and marketing leadership, distributor and reseller management, and demand generation, Sam has driven financial performance and implemented effective CRM and ERP systems like HubSpot and SAP. His most recent role at Kinder Australia involved significant revenue growth, marketing lead-generation success, and board-level reporting implementation.
Experience
Kinder Australia Pty Ltd
Marketing Manager (2025 – Present)
Led a significant growth in lead generation and established measurable commercial contribution through strategic marketing activities.
Kinder Australia Pty Ltd
National Sales and Marketing Manager (2023 – 2025)
Drove national sales and marketing activities, contributing to substantial revenue growth and protecting revenue during challenging trading periods.
Phillips & Cohen Associates, Ltd.
Business Development Manager - Australia & New Zealand (2021 – 2023)
Revitalized the ANZ market presence, secured major enterprise deals, and engaged with senior stakeholders to drive revenue growth.
Gunnamatta Media / Phoenix Media & Publishing
National Business Development Manager (2012 – 2019)
Expanded B2B media revenue across various sectors, deepened advertiser relationships, and increased revenue by 80% over 5 years.
Invest Northern Ireland
Business Consultant (2009 – 2011)
Provided export market-entry consulting for Northern Irish manufacturers, facilitating route-to-market partnerships and supporting multi-million-dollar sales opportunities.
Key Skills
Qualifications
Bachelor Business - Marketing (2002)
LaTrobe University
Key Industries
Software & Tools
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