Sam Chalmers
SEO Specialist
Experienced Head of SEO with Proven Track Record in Search Strategy and Technical SEO
About Sam
Sam Chalmers is a Head of SEO with over 15 years of experience in defining and executing search strategy for high-scale marketplaces, enterprise platforms, and financial institutions. He excels in search strategy, stakeholder management, technical SEO, AI search, search analytics, and UX optimization. Sam has a proven track record of driving traffic growth and lead increases. His expertise includes SEO strategy, technical SEO, programmatic SEO, crawl optimization, AI search, search analytics, and project management.
Experience
Consultant
Search Strategy & Growth Lead (2024 – Present)
Helping digital first businesses unlock sustainable organic growth. Offering data driven marketing strategy, search infrastructure, product-led growth, AI-readiness consulting, and marketing automation.
Machines4u
Platform Performance Director (2019 – 2024)
• Owned search strategy end-to-end for Australia's largest B2B machinery marketplace, delivered significant increase in revenue-generating organic traffic and qualified leads.
• Led cross-functional delivery, architected programmatic SEO framework, created automated feedback systems, and managed paid marketing campaigns.
• Built search analytics infrastructure and managed crawl and index health across enterprise-scale platforms.
Mostly Pty Ltd
Group SEO Manager (2013 – 2019)
• Set search strategy, managed SEO delivery for D2C canvas printing sites, led a team, developed CRO and conversion testing pipeline, and scaled organic traffic and ecommerce revenue.
• Developed SOPs, training frameworks, and quality assurance processes to scale output consistently.
Multiple Agencies & Clients
SEO & Digital Marketing Specialist (2006 – 2013)
• Delivered #1 Google rankings for enterprise clients across finance, insurance, and ecommerce, led SEO strategy and site migrations for large-scale platforms, and managed an IAB Awards-shortlisted enterprise SEO campaign across international markets.
Key Skills
Key Industries
Software & Tools
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