Rochanne Squire
Marketing Strategist
Experienced Senior Marketing Professional with Expertise in B2B Marketing and Digital Strategy
About Rochanne
Senior marketing, digital, and commercial professional with 14 years of experience at IMG, progressing to Marketing Director. Skilled in strategic budget management, team leadership, digital platform delivery, and stakeholder management. Expertise in B2B marketing, UX consultancy, project leadership, and integrated campaign planning. Seeking flexible engagements for consultancy, agency overflow, and project delivery. Experience in website development, CRM implementation, and marketing system improvement. Current consultant for a London multi-arts venue. Also developing a children's brand and ecommerce platform.
Experience
Independent Digital and Marketing Consultant
Consultant (2025 – Present)
Providing UX consultancy and fractional marketing strategy for a London multi-arts venue. Conducting digital experience discovery, developing audience personas, and coordinating website development and marketing strategy.
IMG Media and Archive
Marketing Director (2011 – 2025)
Responsible for marketing strategy, budget management, and digital platform development. Worked with premium sports rights holders and managed team across UK and Australia. Led website and platform development, introduced HubSpot CRM, and developed APAC marketing strategy.
Rugby Football League
Hospitality and Operations (2007 – 2011)
Planned and coordinated corporate hospitality packages and match-day experiences. Supported customer service, event ticketing, and community initiatives. Administered coach training and CRB checks.
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