Rick Chang
Chief Marketing Officer
Fractional CMO | Go-to-Market, Marketplace & Revenue Growth for Founder-Led Businesses
About Rick
Rick Chang is a Fractional CMO, go-to-market and commercial growth leader with more than 20 years of experience building, launching and scaling founder-led businesses across Australia and Asia-Pacific.
Having founded seven businesses and successfully exited two, Rick brings an operator’s understanding of what it takes to launch, stabilise and scale a business—not simply develop marketing plans. His experience spans two-sided marketplaces, AI-powered platforms, cross-border market entry, property, professional services, construction, wholesale and ecommerce.
Rick previously founded and launched a B2B marketplace connecting overseas suppliers with Australian importers, leading the development of both the supplier and buyer sides. He later established and led the Australian operation of a China-based cross-border marketplace, building its local presence, supplier network and market-entry activities. More recently, he has advised AI-powered property and technology platforms on Australian go-to-market, marketing, sales and launch execution.
Across his consulting work, Rick helps founders connect positioning, customer acquisition, partnerships, CRM, conversion, retention, team accountability and marketing performance to measurable commercial outcomes. He is particularly effective in fast-moving businesses that need strategic clarity combined with practical, hands-on execution.
Based in Sydney, Rick is available for fractional CMO, go-to-market and growth leadership engagements across Australia.
Experience
Confidential AI Employee Platform for Shopify Merchants
Growth Consultant (2024 – 2026)
Worked closely with the founding team of an AI-powered platform helping Shopify merchants automate customer support, sales, marketing, CRM and business operations through AI employees. Advised on go-to-market strategy, commercialisation, market positioning, customer acquisition, partnership development and sales execution. Helped refine growth pathways, business development processes and scalable commercial strategies to support customer adoption and long-term expansion.
AI Property Marketplace
Fractional Growth Advisor (2024 – 2025)
Advised an AI-powered property marketplace preparing for Australian launch. Led go-to-market planning, marketplace growth strategy, provider acquisition, positioning and commercial launch execution across Australia.
Bizboost Partners
Founder & Fractional Growth Partner (2022 – Present)
Provided hands-on marketing system reconstruction and commercial growth leadership across retail, industrial, professional services, and ecommerce businesses. Reconstructed marketing functions, optimised ecommerce and funnels, and uplifted team capabilities.
Cityhome Strata Management
Co-Founder & Director - Sales & Marketing (2017 – 2022)
Co-founded and scaled a strata management firm, secured large contracts, and linked digital acquisition to revenue. Built strategic partnerships, lead pipelines, and scalable marketing calendars.
Winhi Australia
Australia Market Partner (2015 – 2015)
Partnered with the founders of a China-based cross-border ecommerce marketplace to establish its Australian operations. Led supplier acquisition, business partnerships, go-to-market planning and local market development while supporting the growth of both the supply and demand sides of the marketplace.
Falcon Shelving
Co-Founder & Director - Sales & Marketing (2014 – 2017)
Built an omnichannel retail and wholesale business, launched ecommerce channels, developed digital campaigns, and integrated automation systems.
Powerlink Machine (Australia)
Director - Sales & Marketing (2010 – 2014)
Led national marketing and distribution strategy for an industrial diesel generator manufacturer, built distributor networks, and increased revenue tenfold.
Maxfill Australia
Sales & Marketing Manager (2009 – 2010)
Supported brand expansion, coordinated marketing initiatives, and trade events.
Ironfish Group | The Aldy Group | Audirep Australia
Marketing & Sales Roles (2002 – 2009)
Developed expertise in campaign execution, CRM reporting, stakeholder communications, and channel marketing in property and professional services sectors.
Key Skills
Qualifications
Marketing & Information Systems (2003)
The University o Sydney
International Business (1999)
Beijing Technology and Business University
Key Industries
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