Rick Chang
Chief Marketing Officer
Fractional CMO | Fixing Marketing Systems & Driving Revenue Growth
About
Rick Chang is a fractional marketing and commercial growth leader with over 20 years of experience helping businesses stabilise and scale their revenue systems.
He specialises in fixing underperforming marketing functions, restructuring agency relationships, and connecting digital performance directly to commercial outcomes.
Rick has extensive experience across retail, distribution, ecommerce and construction-related industries. He has built ecommerce platforms from scratch, developed distribution networks across Oceania, and helped multiple founder-led businesses restructure their marketing and operational systems to unlock scalable growth.
His work often involves bringing structure, accountability and commercial discipline to marketing teams, while ensuring that digital activity supports real revenue outcomes rather than vanity metrics.
Rick works closely with founders and leadership teams in a fractional CMO capacity — helping businesses modernise their marketing systems, improve lead generation and conversion performance, and build sustainable growth frameworks.
Based in Sydney, Rick is available for fractional leadership engagements.
Experience
Bizboost Partners
Founder & Fractional Growth Partner (2022 – Present)
Provided hands-on marketing system reconstruction and commercial growth leadership across retail, industrial, professional services, and ecommerce businesses. Reconstructed marketing functions, optimised ecommerce and funnels, and uplifted team capabilities.
Cityhome Strata Management
Co-Founder & Director - Sales & Marketing (2017 – 2022)
Co-founded and scaled a strata management firm, secured large contracts, and linked digital acquisition to revenue. Built strategic partnerships, lead pipelines, and scalable marketing calendars.
Falcon Shelving
Co-Founder & Director - Sales & Marketing (2014 – 2017)
Built an omnichannel retail and wholesale business, launched ecommerce channels, developed digital campaigns, and integrated automation systems.
Powerlink Machine (Australia)
Director - Sales & Marketing (2010 – 2014)
Led national marketing and distribution strategy for an industrial diesel generator manufacturer, built distributor networks, and increased revenue tenfold.
Maxfill Australia
Sales & Marketing Manager (2009 – 2010)
Supported brand expansion, coordinated marketing initiatives, and trade events.
Ironfish Group | The Aldy Group | Audirep Australia
Marketing & Sales Roles (2002 – 2009)
Developed expertise in campaign execution, CRM reporting, stakeholder communications, and channel marketing in property and professional services sectors.
Key Skills
Qualifications
Marketing & Information Systems (2003)
The University o Sydney
International Business (1999)
Beijing Technology and Business University
Key Industries
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