Richard Woof
Chief Marketing Officer
Experienced Senior Marketing Leader with Success in B2C/B2B Strategy & Integrated Campaigns
About Richard
Richard Woof is a senior marketing leader experienced in B2C/B2B brand strategy, integrated campaign management, performance marketing, and creative services. He led significant marketing initiatives, like managing $30M media spend for Flight Centre Travel Group and achieving 8:1 ROAS at Resic Group. Richard excels in team leadership, budget management, and audience insight-driven campaigns.
Experience
Resic Group
Chief Marketing Officer (2023 – 2026)
Led integrated campaigns resulting in 8:1 ROAS and 90% pipeline growth. Managed performance marketing independently and introduced AI video production. Oversaw marketing for multi-brand proptech and mortgage scale-up.
aXcelerate
Marketing Manager (2022 – 2023)
Achieved $5M pipeline contribution and uplifted team capabilities. Successfully executed the first aXcelerate Day event with positive feedback.
Arkhi
Senior Account Manager (2020 – 2022)
Introduced innovative Shopify design implementation and provided guidance on audience journey design. Advised founder-led B2C brands on commercial and digital marketing strategies.
Next Thursday
Head of Strategy (2018 – 2020)
Developed consumer insight campaigns and led brand repositioning initiatives. Executed ABM campaigns for key accounts and streamlined communications strategy for clients.
Ikon Communications
Client Service Director (2017 – 2018)
Managed a $30M travel account for Flight Centre Travel Group and successfully renegotiated contracts. Led media planners and performance marketers in a high-pressure environment.
Ogilvy B2B
Account Director (2013 – 2017)
Delivered successful ABM campaigns for technology clients and recovered relationships mid-cycle. Led global integrated campaigns for SAP, Autodesk, and other clients.
Wolters Kluwer
Senior Campaign Manager (2009 – 2013)
Oversaw B2B software product campaigns, achieving 16% ARR growth and co-leading a management workshop. Led retention and expansion strategies for professional services market.
Redhouse Lane
Digital Account Director (2008 – 2009)
Led automotive launches and managed creative asset production for Ford of Europe. Operated within an integrated WPP team model for high-profile launches.
Wunderman
Senior Account Manager (2006 – 2008)
Managed Ford of Europe medium car account within an integrated WPP team. Led brochure projects, photography, and design assets for EMEA market launches.
Key Industries
Software & Tools
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