Renzo Rigano
PPC Specialist
Experienced Digital & E-Commerce Marketer with 10+ years in Project Management & Advertising
About Renzo
Digital & E-Commerce marketer with 10+ years of experience in project management, digital advertising with proven ROAS/ROI, website builds, SEO, Marketplaces, email marketing, strategy, CRM management & omnichannel. Skilled in improving conversion rates, A/B split testing, ad delivery optimization, ad revenue generation, SEMRUSH, Ahrefs, SEO, and E-commerce funnels. Experienced in managing digital advertising campaigns, client accounts, and team leadership.
Experience
Paid Ads Freelancer
Paid Ads (Social & Google) Performance Marketing (2022 – Present)
Working full time as a freelancer driving solid ROAS growth for e-commerce brands and contracting with agencies like Mad Lab Media. Managing own clients and white label agreements, handling over $2m Ad Spend per year.
Format Digital
Digital Marketing Specialist (2022 – 2022)
Managed 50+ clients in diverse industries, developed media buying strategies across Meta/Google/LinkedIn, executed ad campaigns, and provided client account management.
Bickford’s Australia
Group Digital Marketing & E-Commerce Manager (2020 – 2022)
Managed E-commerce & Marketplaces for Bickford’s Group, migrated CMS to Shopify, strategised digital advertising across Facebook, Instagram, Google ads, and implemented SEO strategies.
Essential Beauty Australia
Digital Marketing Manager (2018 – 2020)
Coordinated digital marketing for 65 salons, managed websites, budgets, national/local marketing campaigns, SEO, Google assets, and implemented e-commerce functionality. Led team and increased site users and ROI on Google ads.
Peregrine Corporation
Digital and Social Coordinator (2018 – 2018)
Focused on digital and social channels for Smokemart & GiftBox and VapeSq Brands. Managed Google Ads campaigns, influencer marketing, social media content, SEO, E-commerce campaigns, and achieved significant sales growth.
Adelaide International School/AIHE
Marketing Manager (2017 – 2018)
Managed marketing activities covering Higher Education, VET & Senior High School, developed digital strategies, marketing budgets, content creation, SEO, end-to-end advertising campaigns, and lead generation.
Australian Institute of Conveyancers South Australia
Marketing and Communications Coordinator (2016 – 2017)
Coordinated digital marketing strategy, managed websites, EDM blasts, and design work. Achieved significant traffic increase via organic strategy and maintained SEO ratings.
Neopost Australia
Account Manager (2015 – 2015)
Sales and account management role, hitting sales KPI, CRM management, and liaison with stakeholders.
Supplement Warfare
Marketing Coordinator (2013 – 2015)
Managed social media campaigns, content, graphics, event marketing, CRM, website management, digital signage, newsletter distribution, SEO, advertising strategies, and physical marketing displays.
Qiagen Australia Pty Ltd
Marketing Intern (2013 – 2013)
Conducted in-depth marketing research, stakeholder surveying, competitor analysis, and presented marketing report with recommendations to the board of directors.
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