Renee Smith
Chief Marketing Officer
Fractional CMO | Growth Architect — Scaling retail, product & heritage brands with purpose, digital precision. 30 yrs fashion manufacturing & wellness
Summary
Renee Smith is a seasoned Fractional CMO and Growth Marketing Consultant with almost 30 years of experience in B2C and B2B markets, including fashion, lifestyle, outdoor, and manufacturing. She excels in brand repositioning, loyalty programs, and new category launches, driving sustainable growth through human-centered strategy and automation. Renee has held leadership roles at renowned companies like Cotton On and Godfrey Hirst, managing global marketing, eCommerce, and communications. Her expertise in building high-performing teams, fostering culture, and driving innovation has led to significant business growth and brand success.
Experience
Godfrey Hirst
Chief Marketing Officer (2022 - current)
Responsible for brand strategy, growth initiatives, and market competitiveness across five leading residential and commercial brands. Led strategic brand positioning, growth initiatives, and market competitiveness at C-suite level, embedding sustainability and corporate responsibility. Managed operations across manufacturing facilities, yarn processing plants, distribution centres, and sales offices in ANZ.
Cotton On
Head of Marketing (2018 - 2019)
Led customer experience, marketing, and brand strategy for three global brands, achieving $1B sales. Developed global brand architecture, multi-brand positioning, and digital CRM strategies. Built high-performing teams and transformed community engagement through sustainability platforms and partnerships.
Cotton On Body
Global Marketing & eCommerce Manager (2014 - 2018)
Directed global marketing and eCommerce, scaling the business to $350M with consistent YoY growth. Led team of 24 and developed new categories, expanded brand presence, and grew customer loyalty through CRM-driven content, achieving >80% digital sales.
Cygnett
Global Communications Head (2013 - 2014)
Directed global brand repositioning, marketing, and communications across 41 countries. Established new brand DNA and executed integrated campaigns across PR, digital, packaging, and retail. Managed a team and positioned the business as a global lifestyle technology brand.
AdSpice Ltd.
Director (2003 - 2022)
Founded a strategic brand and marketing consultancy serving fashion, lifestyle, action sports, and outdoor brands. Partnered with businesses to deliver customer experience, brand growth strategies, influencer campaigns, and loyalty programs, achieving significant client successes.