Raza Lakhani
Content Strategist
Experienced Content Marketer with Expertise in SEO Writing & Digital Marketing
About Raza
Raza Lakhani is a dedicated Content Marketer seeking to leverage his knowledge and experience while continuously striving for growth. With a proven track record in content creation, SEO writing, and digital marketing, he excels in planning and producing SEO, GEO & AEO content, optimizing blogs with AI-powered tools, and managing content workflows efficiently. Experienced in streamlining content calendars, implementing content strategies, and nurturing online communities, Raza is adept at aligning tone, structure, and on-page SEO with brand requirements. He has successfully led teams, improved content output, and achieved high open rates on email campaigns.
Experience
Carbon Box Media
Senior Content Writer/AI Content Strategist (2025 – Present)
Plan & produce SEO, GEO & AEO content using keyword research, trends & PAAs to grow organic visibility. Refresh old blogs with AI-powered optimization. Streamline content workflows with briefs, AI editing, & approvals to deliver faster, higher-quality output every month. Align tone, structure, & on-page SEO with each client’s brand.
Digital Ocean - Cloudways (B2B and SaaS)
Content Marketing Manager (2022 – 2024)
Implemented content strategy in collaboration with the SEO, design, and writing team. Streamlined content calendar with SEO briefs to 3x efficiency. Rigorous tracking via GA4, Mixpanel, and Power BI. Created email & newsletter sequences with open rates of up to 70%. Ranked 70+ blogs on page-one using competitor research, SEO strategy, and FAQ/PAA optimization. Nourished the Cloudways community in collaboration with community manager during the BFCM campaigns.
SEOHUB (SEO Agency)
Assistant Manager Content Marketing (2021 – 2022)
Developed content strategies for social media platforms and search engine marketing for 20+ clients. Led a team of 7 writers. Proofread their content before pushing the work for final submission. Revamped content calendar resulting in 2x output from writers. Monitored results and eliminated blockades to gain quick wins. Looked out for the on-page SEO for blog content for clients.
Bayut.com (Emerging Markets Property Group-EMPG)
Content Writer (2019 – 2021)
Created SEO content for company's official website and blogs. Worked with the SEO team to track the results of our blogs and landing pages. Took actions to rank better on PAAs and FAQs. Crafted catchy and action-inviting captions for social media posts for the company. Regular talks with property dealers to gather market insights and use them to produce authoritative content.
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