Rachel Eruera

I’m a commercially focused marketing leader with over 20 years’ experience building and scaling growth engines across high-growth ventures, multi-market organisations and investment-led businesses.

As a former Chief Marketing Officer and founding team member of an AI-driven fintech platform, I led the full acquisition and lifecycle strategy, contributing to scaling the business to over $100 million in funds under management. My experience spans paid acquisition, conversion optimisation, retention strategy, content-led authority building and performance oversight — always aligned to measurable revenue outcomes.

Alongside executive roles, I operate as a fractional leader and strategic advisor, supporting founders and senior teams across financial services, technology, industrial and professional services sectors. I’m comfortable operating at board level shaping positioning and growth sequencing, and equally hands-on refining funnels, messaging, channel performance and team execution.

Clients value my ability to bring structure and prioritisation to complex environments. I focus on clarity, commercial discipline and practical implementation — ensuring strategy translates into sustainable growth.