Rachael Rankin
Marketing Strategist
Experienced Senior Marketing Leader Specialising in Brand Development and Growth Strategy
About Rachael
Rachael Rankin is a seasoned marketing leader specialising in brand development, marketing strategy, and team leadership. With expertise in integrated marketing, media optimisation, and agency management, she excels in aligning marketing efforts with business goals and driving growth. Rachael has a track record of building high-performing marketing teams in regulated industries, delivering measurable results across all stages of the marketing funnel. Her career spans various senior marketing roles in top companies like Chartered Accountants ANZ and HSBC Australia, where she led successful marketing campaigns, improved brand awareness, and drove revenue growth.
Experience
Chartered Accountants ANZ
General Manager, Brand (2023 – 2026)
Rachael led the brand function, developed and executed integrated marketing strategies, improved brand consideration, reduced costs, managed complex agency ecosystems, and received industry recognition for marketing effectiveness.
Chartered Accountants ANZ
General Manager, Marketing (2022 – 2023)
Enhanced engagement between marketing and business units, established customer segmentation frameworks, and supported strategic marketing programs.
Mortgageport / BC Invest
Head of Marketing Strategy (contract) (2021 – 2022)
Defined a 3-year brand and marketing strategy, refreshed brand assets, integrated marketing into the business plan, and aligned marketing across the BC Invest group.
HSBC Australia
Head of B2B Marketing (2015 – 2021)
Responsible for B2B go-to-market strategy, re-branding, revenue growth, customer loyalty, and digital marketing utilisation, achieving significant ROMI, revenue increases, and customer satisfaction.
HSBC Australia
Marketing Manager (2013 – 2015)
Focused on launching a Business Banking program, generating leads, increasing profile, and enhancing frontline engagement.
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