Pramukshi Kariyawasam
Chief Marketing Officer
Experienced Senior Commercial Marketing Leader Driving Revenue Growth
About Pramukshi
Senior commercial marketing and communications leader with a track record of revenue growth, brand transformation, and market expansion. Recognised for strategic vision to executional delivery across hospitality, lifestyle, and consumer-facing businesses. Achievements include millions in revenue generation, efficient targeting during COVID recovery, and industry accolades. Proficient in marketing disciplines, digital tools, and industry expertise across various global markets.
Experience
PK INTEGRATED
Founder & Strategic Marketing Consultant (2024 – Present)
Lead a regional marketing consultancy supporting brands on commercial growth, brand positioning and market expansion. Specialising in advising on market entry, brand visibility, and driving demand for diverse clients. Acting as fractional Head of Marketing, leading PR, partnerships, and brand visibility across technology, security, and design sectors.
SHANGRI-LA DUBAI
Director – Marketing & Communications (2023 – 2024)
Oversaw all brand marketing, PR, digital, and communications strategy for Shangri-La Dubai, generating revenue through integrated campaigns and geo-targeted marketing. Managed a multi-million-dollar marketing budget, led high-performing teams, and collaborated with commercial leadership for strategic initiatives.
CINNAMON HOTELS & RESORTS (JOHN KEELLS HOLDINGS PLC)
Director – Brand Marketing & Partnerships (2022 – 2023)
Managed brand strategy and partnerships for a portfolio of hotels and resorts. Led brand transformation programs, developed partnership campaigns, and spearheaded pre-opening initiatives. Achieved significant revenue growth through marketing campaigns and implemented successful brand strategies.
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