Phillip Skerman
Marketing Strategist
Accomplished leader in marketing, strategy, and innovation across diverse industries
About
As a Commercial Operations & Marketing Leader, I build products that work for customers and for the business. I bring together commercial strategy, clear positioning and strong partnerships to turn ambition into action. I take end-to-end ownership, bringing people, data and messaging together to move from idea to impact. That’s how I help products and organisations grow with purpose and momentum.
Experience
Performance Frontiers
Marketing Manager (2024 – Present)
Engaged to build a scalable growth and delivery engine, reducing reliance on founder-led sales and introducing structured, repeatable demand and conversion processes.
• Positioned the business as a recognised industry voice through a multi-channel content strategy
• Increased market visibility by 160% through coordinated campaign execution and channel optimisation
• Delivered $2.5m in pipeline through end-to-end delivery of industry events, managing suppliers, timelines, budgets and execution quality
• Doubled enquiry-to-engagement conversion through CRM implementation, improved handover processes and tighter operational workflows
Aaron Sansoni Group
Head of Marketing (2024 – 2024)
Appointed to improve operational performance across a multi-product portfolio, with accountability for delivery speed, consistency and lead generation outcomes. Focused on improving execution speed, delivery consistency and operational discipline across the function.
• Increased content output by 65% and reduced campaign turnaround time by 50% by restructuring workflows
• Improved delivery consistency through clearer systems, roles and execution cadence
• Increased lead flow across six products by leading campaigns from strategy to launch
• Strengthened customer messaging and conversion across website, advertising and funnel touchpoints
Kizmet Capital
Head of Marketing & Customer (2022 – 2023)
Hired to relaunch and scale a $52m finance portfolio following early challenges with product understanding and market perception. Focused on improving commercial clarity, operational execution and portfolio performance.
• Lifted time on site by 53%, site visits by 40% and enquiries by 23% through product repositioning
• Unlocked $100k+ in incremental revenue through commercial partnership optimisation
• Improved capital efficiency, delivering $450k in additional short-term investor returns
• Strengthened market engagement (+85%) through clearer messaging, improved execution and tighter commercial alignment
Arrotex Pharmacuticals
Senior Brand Manager (2020 – 2022)
Led cross-functional teams responsible for a $250m product portfolio. Focused on driving profitability, strengthening partner performance and improving sales effectiveness.
• Delivered $3m in annual EBITDA growth through planning, education, and performance management
• Improved gross margin by 5% through disciplined forecasting, cost control and portfolio optimisation
• Maintained +90% market share through active partner management, pricing control, and execution discipline
• Sparked sales growth by 11% and reduced call times by 25% by strengthening B2B sales capability
Key Skills
Qualifications
Executive Master of Business Administration (2022)
RMIT
Bachelor of Business Marketing & Management Major (2005)
James Cook University
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