Pedro Demartini
Chief Marketing Officer
Experienced Senior General Manager with a Proven Track Record in Driving Revenue Growth and Brand Development
About Pedro
Results-driven executive with 25+ years of international experience in marketing, sales, and general management roles across FMCG, QSR, and consumer goods. Proven track record of driving revenue growth, building market-leading brands, and turning around underperforming portfolios. Experienced in full P&L responsibility, team building, and strategic planning for global multinationals and startup businesses. Founder of Sunny Days Consulting, providing strategic, commercial, and branding services. Skilled in brand development, commercial strategy, and stakeholder engagement.
Experience
Wicked Sister / PDP Foods
Marketing & Innovation Director (2023 – 2025)
Led integrated brand campaigns, expanded market share, and launched successful NPD driving revenue growth. Delivered brand repositioning and identity refresh for Disruptive Packaging. Developed a new store concept for Metcash.
Wicked Sister / PDP Foods
General Manager – Sales & Marketing (2018 – 2022)
Achieved revenue growth, launched new brand positioning, and built a new category in Coles. Managed senior retailer relationships across Australia and NZ.
Craveable Brands (Red Rooster, Oporto, Chicken Treat)
Head of Menu Innovation (2017 – 2018)
Restructured NPD team and implemented innovation processes across 3 restaurant brands. Managed NPD marketing calendars and pipelines.
Manassen Foods
Business Development Director & Co-Managing Director (2015 – 2016)
Delivered sales growth, secured new principal partners, and restructured business development & marketing departments. Managed a diverse portfolio.
Mattel ANZ
Senior Marketing Director – Toys & Licensing (2014 – 2015)
Achieved portfolio growth, led digital marketing programs, and introduced strategic planning processes. Collaborated with agency partners for commercial success.
Key Industries
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