Paula Cameron

Paula Cameron

Chief Marketing Officer

Experienced Senior Marketing Strategist and Brand Leader with 20+ years in B2B and B2C sectors.

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About Paula

Senior marketing, brand, and strategy leader with over 20 years of experience in various sectors. Skilled in brand strategy, marketing planning, campaigns, communications, research, client relationships, team leadership, and facilitation. Experienced in shaping organisational positioning, engaging audiences, and translating ideas into action. Holds certifications in HBDI and IPA Strategy. Has worked with clients like ECU, Amana Living, and Summit Homes.

Experience

AIM WA

FACILITATOR / TRAINER (2025 – Present)

Facilitates professional development courses in leadership, communication, sales, and AI. Works with professionals across industries to enhance their capabilities and workplace effectiveness. Conducts courses on client relationship training, influencing skills, and presentation skills.

ANTHOLOGIE

STRATEGY DIRECTOR AND CONSULTANT (2020 – 2024)

Develops and leads strategies in education, resources, and social impact projects. Partners with clients to build human-centered strategies grounded in evidence and insight. Conducts training sessions on employer branding and design thinking for high school teachers.

UWA

STRATEGY AND INSIGHTS MANAGER (2017 – 2020)

Managed the BMR team Research and Agency functions, developing strategies across product, brand, and student engagement. Contributed to innovation development and managed market research.

MARKETFORCE

STRATEGY DIRECTOR (2015 – 2017)

Oversaw strategic output for clients in education, government, and commercial sectors. Led the strategy team and delivered numerous strategies to key clients. Designed and presented new business pitches.

BE STRATEGIC

STRATEGIC CONSULTANT / OWNER DIRECTOR (2012 – Present)

Provides marketing and brand strategy consulting services to various sectors, guiding organizations through growth and change. Works closely with founders, executives, and teams in developing brand strategies, launching new brands, and managing marketing activities. Key clients include ECU, Amana Living, and St John of God Foundation.

EARLY CAREER

Business Owner, Strategy Director, Strategist, Media Planner (1997 – 2020)

Held roles in various firms managing multi-million-dollar strategy portfolios and presenting strategies to global stakeholders. Previous employers include Mitchell & Partners, ZenithOptimedia (UK), and Marketforce.

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