Paul Argus
Chief Marketing Officer
Experienced Chief Marketing & Growth Executive driving revenue and brand success across industries.
About Paul
Paul Argus is a Chief Marketing & Growth Executive with 20+ years of experience leading full-funnel go-to-market engines and lifecycle growth in various industries. He excels in connecting storytelling and performance using data-led insights. Paul has a track record of driving revenue, brand perception, and customer lifetime value, with expertise in commercial growth, marketing, customer experience, data & technology, and leadership. He has held key roles at companies like Domain, CoreLogic, and smrtr, achieving significant revenue uplifts and audience growth. Paul focuses on influencing revenue, brand, and customer experience in his leadership roles. He is also a Board Advisor in professional sport and the Founder of Paul & Co, assisting companies in growth strategies.
Experience
Counties Manukau Rugby Football Union
Board Advisor (2026 – Present)
Supporting audience and revenue growth, player participation, and high-performance pathways as a Co-opted board member.
Domain
General Manager - Residential, Commercial & Enterprise Marketing (2024 – Present)
Leading marketing efficiency and growth across a $480m portfolio, overseeing strategy, GTM execution, and commercial outcomes. Directing a team of 15 marketers and agency partners, focusing on audience, digital experience, product, events, sponsorship, PR, and lifecycle with a budget of $10m.
Academy Xi
Chief Marketing Officer (2022 – 2023)
Leading marketing for a B2C EduTech scale-up with revenue accountability. Managed a team of 20 across product marketing, digital product, creative, content, paid media, PR, and inside sales with a budget of $4m.
smrtr
Chief Marketing & Strategy Officer (2019 – 2022)
Founding executive at a data commercialisation start-up focusing on B2B revenue. Led strategy and integrated marketing, securing capital raise, creating brand architecture, GTM, and sales enablement.
CoreLogic (now Cotality)
General Manager - Marketing & Sales Enablement (2017 – 2019)
Led marketing and sales enablement for ANZ regional expansion, managing a team of 13 across demand gen, ecommerce, events, revenue operations, lifecycle strategy, and B2B sales playbooks with a marketing budget of $5m.
Paul & Co
Founder & Fractional C-Suite Executive (2011 – Present)
Assisting companies in growth strategies without full-time C-suite investment, working with various organisations like Archistar, FloatX, Neighbourlytics, Vivant, and Manawise Group.
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