Oliver Smith
Marketing Strategist
Experienced Brand & Marketing Consultant with Global Exposure
About Oliver
Oliver is a brand and marketing strategist with 10 years experience across BBH London, VCCP London, Deloitte Digital, and BMF Australia. He's led global campaigns for Shell (£30m media spend across 15+ markets), Samsung (Tokyo 2020 Olympics), Deloitte (Paris 2024 Olympics 36 member firms globally), and has built marketing operations models and brand strategies for Westpac, ANZ, and Tourism Australia.
Most recently he led a brand transformation for an Australian luxury brand - from customer research through to positioning, messaging framework, and go-to-market roadmap. He now consults independently, connecting brand to customer and commercial growth. See my website here - oliverstrategy.com
Experience
BMF
Senior Brand & Marketing Director (Contract) (2026 – 2026)
Managed day-to-day operations for the Dan Murphy's account, advising on campaign delivery and strategy.
DIA Brands
Senior Brand & Marketing Director (Contract) (2025 – 2025)
Led a brand transformation project for an Australian luxury fashion brand expanding into Asia.
Deloitte Digital
Senior Brand & Marketing Consultant (2022 – 2025)
At Deloitte Digital, managed the go-to-market creative platform for the global Deloitte sponsorship of the Paris 24 Olympics. Developed alliance strategy with Canva Enterprise, worked on digital transformation, service design, and content strategies for various clients like Tourism Australia and ANZ.
DIA Brands
Senior Brand & Marketing Consultant (Contract) (2021 – 2022)
Led a regional brand development project for Hilton APAC in Singapore remotely from Perth, Australia.
AKQA / WPP AUNZ
Account Director (Contract) (2021 – 2021)
Managed and consulted on the Bankwest 2021 National Digital First Brand Campaign, developing a new brand platform for Bankwest across digital and traditional channels.
VCCP
Senior Global Account Manager (2019 – 2020)
Managed global brands like Shell & McLaren, delivering campaigns in over 15 markets, including China and Australia. Led digital first campaigns for Samsung's global mobile team in Korea at BBH.
BBH
Global Account Manager (2018 – 2019)
Worked on global digital first campaigns for Samsung's mobile team, including the Samsung Tokyo 2020 Olympics Digital First Campaign. Won new business for the Samsung 'Connected Living' Account.
The Brand Agency
Account Manager (2017 – 2018)
Involved in the launch of Bunnings into the UK after acquiring Homebase.
The Brand Agency
Account Executive (2016 – 2017)
Worked with leading WA brands like Rio Tinto and City of Perth, balancing work full time with university studies.
Qualifications
Bachelor of Marketing (2016)
University of Western Australia
Key Industries
Software & Tools
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