Ola Crouch
Marketing Strategist
Senior Marketing Leader | Brand, CX & Engagement Strategy | SaaS & Financial Services
About Ola
Ola is a Marketing and Brand Strategy Leader with 15+ years’ experience, most recently in SaaS and financial services. She specialises in brand positioning, go-to-market strategy and product marketing, with a strong focus on driving commercial outcomes.
Her experience spans the full marketing mix, including SEO, SEM, content, email, paid media, CRM and automation - alongside building high-performing teams and scalable marketing functions. She has led integrated strategies, strengthened brand positioning, and delivered successful product and GTM launches.
Her work includes:
• Fractional Head of Marketing / CMO leadership
• Marketing and growth strategy
• Brand, positioning and messaging
• GTM strategy and launch planning
• AI-enabled marketing operations and workflow optimisation
Experience
Spenda Limited
Head of Marketing (SaaS & Financial Services) (2020 – 2026)
Spenda is an integrated B2B SaaS and payments platform.
I built and led the marketing function within a fast-growing and complex business, bringing together brand, communications, product marketing, customer acquisition, and partner campaigns to support SME and enterprise growth.
DT One & Thunes
Global PR & Marketing Director (Financial Services) (2017 – 2019)
DT One & Thunes (Formally TransferTo) is a global cross-border mobile payments network that delivers mobile top-up and money transfer solutions to and from emerging markets.
I led global marketing and communications across a multi-market fintech business, spanning brand, partner communications, internal engagement, and global team leadership during a period of significant business growth and transformation.
Mutant Communications
Marketing Director (PR Agency) (2014 – 2017)
Mutant Communications is a PR and content marketing agency servicing the South-East Asian market.
Developed PR, content, and engagement strategies for tech, start-up, and consumer clients across South-East Asia. Clients included Facebook, Instagram, Unilever, Blis Media, and Singapore Yacht Show.
iam-sold
Marketing & PR Manager (Real Estate) (2011 – 2014)
Managed the Marketing and Communications activities for a national property auction network in the UK.
Matrix Composites & Engineering
Group Marketing & Communications Coordinator (Oil & Gas) (2009 – 2011)
Managed global marketing activities for a Perth-based manufacturer of buoyancy solutions for the oil & gas industry.
Salmark Promotins
Corporate Account Manager (Marketing Services) (2007 – 2009)
Delivered bespoke promotional product solutions to a range of clients.
Qualifications
Honours in Marketing (2007)
Curtin University of Technology
Bachelor of Marketing & Management (2006)
Curtin University of Technology
Key Industries
Software & Tools
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